Associate Director, #Content Engagement

University of Central Florida•Orlando, FL

4d•Onsite

About The Position

This position assists in the management of the overall #Content unit within UCF, Conference, and NCAA rules and regulations, and is engaged in the implementation and activation of organizational branding and fan development campaigns for 16 nationally recognized sports programs through various social media platforms.

Requirements

Master's degree in an appropriate area of specialization; or Bachelor's degree in an appropriate area of specialization and two (2) years of appropriate experience.

Nice To Haves

2+ years of progressive marketing experience with an emphasis on game day experience.
Graphic design, strong creativity, attention to detail, communication, and organizational skills.

Responsibilities

Assists in managing the overall #Content unit within UCF Athletics under the Sr. Associate AD, #Content
Implements branding and fan development campaigns for 16 nationally recognized sports programs through the creation of engaging, entertaining and education content
Serves as the primary voice of the @UCFKnights accounts
Oversees additional brand and sport accounts across the #Content unit
Leads the #Content Engagement internship program
Researches trends and best practices to share with #Content unit as well as other external team members
Collaborates with external teams (Brand Advancement, ChargeOn Fund, Corporate Partnerships, Tickets, Video Services) to grow awareness of the UCF brand and maximize revenue opportunities
Handles gameday/event responsibilities for assigned sports as needed
Represents UCFAA, Inc. and UCF to the NCAA, Conference, other universities, and the community; serves as liaison to campus constituencies and on committees as requested.
Other duties as assigned