Associate Director, Consumer Insights - Salty
About The Position
This role serves as a strategic insights leader for Campbell Snacks, with a specific focus on the Salty Snacks portfolio. As part of Campbell’s Growth Office, the position is responsible for shaping brand, innovation, and portfolio strategies by leveraging deep human understanding, consumer empathy, and actionable business insights. The role acts as a bridge between strategy and execution, translating insights into clear business actions and influencing cross-functional partners in brand marketing, innovation, analytics, and commercialization. A key aspect of this role is driving sustainable growth across iconic snack brands by identifying opportunities rooted in consumer behavior, category dynamics, and emerging trends. This is an exciting opportunity to join Campbell’s and contribute to the growth of one of the company's most dynamic businesses. The Associate Director will partner with the Senior Director, Insights for Campbell Snacks to lead foundational and forward-looking insights work that informs innovation pipelines, brand positioning, communication strategies, and portfolio growth initiatives.
Requirements
- Bachelor’s degree required
- 8+ years of Consumer Insights experience, preferably within CPG or food and beverage
- Strong strategic thinking and ability to connect insights to business outcomes
- Expertise across quantitative and qualitative research methodologies
- Proven ability to influence cross-functional teams and drive action through insights and storytelling
- Experience leading insight development across innovation, brand strategy, communications, and commercialization
- High learning agility, curiosity, and collaborative mindset
- Strong project leadership and vendor management capabilities
Nice To Haves
- MBA or advanced degree
- Food and beverage or Salty Snacks category experience
- Experience working in highly matrixed organizations
- Knowledge of behavioral science and consumer decision-making frameworks
- Passion for translating human understanding into business growth opportunities
- Experience mentoring junior talent and/or managing direct reports preferred
Responsibilities
- Lead through insights that illuminate possibilities, inspire action, and integrate with business priorities.
- Illuminate possibilities by connecting multiple sources of data, analytics, and human insights to identify growth opportunities and shape strategic direction across the Salty Snacks portfolio.
- Inspire action through compelling storytelling, strategic recommendations, and consumer-centered thinking that influences decision making across functions.
- Integrate insights into business priorities, innovation processes, and commercial strategies to enable sustainable category and brand growth.
- Lead and execute the consumer learning agenda across key brands, including foundational brand strategy, innovation, communications, packaging, and shopper insights.
- Drive insight-led innovation from idea generation through commercialization, helping build a strong pipeline within total addressable markets.
- Partner with Brand, Innovation, Analytics, and Commercial teams to develop winning strategies grounded in consumer, shopper, and category understanding.
- Deliver best-in-class foundational insights that serve as the strategic bedrock for brand positioning, renovation, communications, and portfolio expansion.
- Apply a broad range of quantitative and qualitative methodologies to uncover actionable insights and drive business impact.
- Identify emerging cultural, consumer, competitive, and marketplace trends to proactively influence strategic priorities.
- Act as a strong voice of the consumer within the organization, helping build empathy and consumer-centric thinking across teams.
- Support functional excellence and continuous improvement across insights processes, tools, vendor partnerships, and ways of working.
- Mentor and develop team members and may manage direct report(s).
Benefits
- Medical insurance
- Dental insurance
- Short-term disability
- Long-term disability
- AD&D insurance
- Life insurance (for individual, families, and domestic partners)
- Matching 401(k) plan with immediate vesting
- Unlimited sick time
- Paid time off
- Holiday pay
- Free access to the fitness center (at WHQ)
- Access to on-site day care (operated by Bright Horizons) (at WHQ)
- Access to company store (at WHQ)
- Campbell’s Cares program (matches employee donations and/or volunteer activity up to $1,500 annually)
- Employee Resource Groups (ERGs)
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What This Job Offers
Job Type
Full-time
Career Level
Senior
