Associate Director, Consumer Analytics

Lilly • Indianapolis, IN

3d • $127,500 - $187,000 • Onsite

About The Position

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

Position Overview:
Associate Director, Consumer Analytics - is responsible for implementing the effective and efficient deployment of intelligence and resources in support of Consumer, Central Capabilities and Business Unit functions. The Associate Director accomplishes this by managing & developing key business processes including execution of Central Capabilities and Business Unit analytic needs, analytic sourcing and vendor management. The Associate Director Consumer Analytics will develop a deep understanding of various US Consumer data sources and create processes to analyze and communicate key outputs to decision makers. You will be a key contributor to the integration and coordination of analytics and data throughout Lilly USA.

Key Objectives:
Develop understanding of Brand/Business Unit consumer strategies, key decision points, and specific analytic needs
Integrate/analyze requisite data to create analyses to answer business questions, bringing to bear Agentic AI to enhance analysis and outputs
Design and implement designed experiments, attribution and other analyses to optimize investments for consumer channels
Ensure analytic outputs are translated into actionable business insights across relevant channels for media optimization
Lead design and execution of brand analytic priorities/learning agendas including audience design, Multi-Touch Attribution, Multicultural Marketing, Creative Analysis, DMA strategy, and behavioral journeys
Identify and prioritize capability investments and data needs to achieve consumer goals
Develop and operationalize intelligence as product in partnership with Business Insights & Analytics product teams
Lead analytic priorities and recommended sourcing (internal vs appropriate supplier)
Ensure compliance with all privacy and contractual obligations related to the use of data
Other Key Initiatives / Special Projects as needed

Requirements

• Bachelor’s Degree
• 5 years Consumer Media, Finance, Business Operations, or other Analytics experience
• Qualified applicants must be authorized to work in the United States on a full-time basis. Lilly will not provide support for or sponsor work authorization or visas for this role, including but not limited to F-1 CPT, F-1 OPT, F-1 STEM OPT, J-1, H-1B, TN, O-1, E-3, H-1B1, or L-1.

Nice To Haves

• Strong analytical skills coupled with business acumen, and an ability to think strategically in an ambiguous environment
• Excellent communication (written & verbal), interpersonal influencing skills and prioritization skills with attention to detail
• High level of motivation and a strong desire to find creative solutions to challenging situations
• Proficiency in Excel, Word, and PowerPoint
• MBA (or equivalent experience)
• At least 5 years of consumer industry experience
• Experience with 1st & 3rd party data sources including: DMP, DSP, Google Analytics, Adobe Analytics, Facebook, log files, etc.
• Experience with media channels and data (Linear TV, Over-the-Top, Direct and Programmatic Digital, Social Media, etc.)
• Experience with Statistical Modeling Techniques
• Experience with Agentic AI (creating agents, artifacts, etc.)
• Knowledge of SAS, R, SQL, SSIS or other statistical and data mining tools
• Experience with Tableau, PowerBI, Looker Studio or other data visualization tools
• Demonstrated ability to effectively lead and challenge individuals from executive to associate levels and with highly diverse roles/responsibilities in the organization
• Consumer media/optimization consulting

Responsibilities

• Implement the effective and efficient deployment of intelligence and resources in support of Consumer, Central Capabilities and Business Unit functions.
• Manage & develop key business processes including execution of Central Capabilities and Business Unit analytic needs, analytic sourcing and vendor management.
• Develop a deep understanding of various US Consumer data sources and create processes to analyze and communicate key outputs to decision makers.
• Integrate and coordinate analytics and data throughout Lilly USA.
• Develop understanding of Brand/Business Unit consumer strategies, key decision points, and specific analytic needs.
• Integrate/analyze requisite data to create analyses to answer business questions, bringing to bear Agentic AI to enhance analysis and outputs.
• Design and implement designed experiments, attribution and other analyses to optimize investments for consumer channels.
• Ensure analytic outputs are translated into actionable business insights across relevant channels for media optimization.
• Lead design and execution of brand analytic priorities/learning agendas including audience design, Multi-Touch Attribution, Multicultural Marketing, Creative Analysis, DMA strategy, and behavioral journeys.
• Identify and prioritize capability investments and data needs to achieve consumer goals.
• Develop and operationalize intelligence as product in partnership with Business Insights & Analytics product teams.
• Lead analytic priorities and recommended sourcing (internal vs appropriate supplier).
• Ensure compliance with all privacy and contractual obligations related to the use of data.
• Undertake other Key Initiatives / Special Projects as needed.

Benefits

• company bonus (depending, in part, on company and individual performance)
• company-sponsored 401(k)
• pension
• vacation benefits
• eligibility for medical, dental, vision and prescription drug benefits
• flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts)
• life insurance and death benefits
• certain time off and leave of absence benefits
• well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level