Associate Director, Analytics

Horizon Media•Los Angeles, CA

2d•Hybrid

About The Position

The Associate Director, Analytics will be dedicated to one of Horizon Media's largest client teams. This role is key in driving client measurement approaches and uncovering what worked and what didn't to achieve client brand goals. The insights gained will support strategic and tactical plan optimizations.

Requirements

6-7 years of relevant experience, including media agency experience.
Possesses foundational media expertise across both traditional and digital media channels, including Linear TV, CTV, Digital, Programmatic, Social, Streaming Audio and Podcasting, and OOH.
Experience working on advertiser’s cross-channel campaigns.
Working knowledge of the marketing and media strategies of brand advertisers and the media measurement approaches relevant to brand marketing and a desire to focus on this.
Experience working closely across media planning and brand strategy teams to develop reporting methodologies / approaches that match back to campaign brand goals client needs.
Possess deep understanding of brand lift measurement.
Capable of building trusted relationships with internal cross-functional teams and with clients as needed.
Knowledge of statistical significance and ability to ensure and communicate relative confidence and risk levels.
Strong analysis capabilities. Must be able to peel through layers of data, identify important findings, and deliver analysis and insight in a constructive and concise manner to both internal teams and external client constituents.
Experience with media measurement companies such as Nielsen, Kantar Millward Brown, Dynata, Upwave, DISQO, etc.
Solid understanding of survey design for media impact measurement.
Prior management of teams of analytics professionals at manager / analyst level.
Excellent verbal and written communication skills, including the ability to create client-ready presentations with guidance as needed and the ability to explain results when communicating with and presenting to clients.

Nice To Haves

Exposure to syndicated research sources/tools (Gfk, MRI, Simmons, Scarborough, IMS, Nielsen, comScore)
Data visualization tools such as Tableau, Datorama.
Knowledge of typical proprietary agency planning tools.
Understanding of cross-channel analytics including mix modeling/econometric analysis, digital attribution, and digital/cross-media brand studies and the ability to derive appropriate insights from each.
Understanding of Ad Operations and QA procedures.

Responsibilities

Support and help implement the strategic measurement vision for our client, including analytics roadmaps, measurement frameworks, learning agendas, strategic and tactical plan recommendations, and cadence and formats of client deliverables drawing on deep understanding and media measurement, analytics, our client’s business, and how analytics can best contribute to effective media planning.
Help evaluate and recommend measurement vendors and solutions to continuously drive innovation and operational excellence.
Identify insights derived from existing measurement solutions and media reporting and ensure that insights are actionable for media planning/buying and ladder up to overall client strategic objectives.
Manage 2 people (a senior analyst and analyst) in organizing and analyzing data to facilitate insights but be a part of a larger client analytical team and be ready to flex as needed.
Become a trusted advisor on analytical measurement to clients and internal teams.