Associate Director, Marketing Analytics

SickKids Foundation•Toronto, ON

19h•CA$99,297 - CA$142,739•Hybrid

About The Position

The Associate Director, Marketing Analytics is a key role within the Business Intelligence & Analytics team. Reporting directly to the Director, Marketing Analytics, you will own the delivery of marketing campaigns, build advanced predictive models and help the Foundation use data more intelligently; evolving from a strong executor into a strategic partner for the business. This is a hands-on leadership role for someone who is equally comfortable building predictive models, storytelling insights to senior stakeholders, coaching and mentoring other team members and unlocking operational efficiencies. This is a highly collaborative role where you will get to partner across the analytics function (i.e. with Data Science & Engineering team) to ensure marketing data is well modeled and accessible (e.g., reliable source tables / curated marts for marketing reporting) and with Development Analytics to build end-to-end visibility across donor acquisition funnel that informs targeting and investment decisions. You will play a central role in delivering the Foundation's Data & Analytics Strategy (DAS) executing key use cases that build analytics maturity and drive measurable value for marketing and the broader organization.

Requirements

Bachelor’s degree in Statistics, Economics, Computer Science or related field; Master’s degree an asset.
7+ years of experience in marketing analytics, with direct experience in campaign execution, targeting, analysis and reporting.
Strong hands-on experience with SQL, Power BI, and at least one analytical or modelling tool (Python, R, SAS).
Proven track record building and deploying predictive models including segmentation, propensity scoring, LTV, or churn prediction.
3+ years of experience leading or mentoring a team of analysts in a fast-paced, high-volume environment.
Experience designing and building self-serve dashboards and automated reporting frameworks.
Demonstrated ability to work with CRM systems Salesforce experience is a strong asset.
Exceptional data storytelling skills, the ability to turn complex analysis into clear, compelling narratives that drive decisions.
Strong stakeholder management comfortable engaging with and influencing Director level audience, translating business needs into analytical solutions.
Solution-oriented mindset, you come to the table with a point of view and a path forward, not just a problem statement.
Ability to balance BAU delivery with strategic work, you are organized, disciplined, and skilled at managing competing priorities.
Intellectually curious with a growth mindset, you actively seek new ways of thinking about data and analytics.
Collaborative and inclusive, you build strong relationships across functions and bring people along with you.

Nice To Haves

Familiarity with cloud analytics platforms (Snowflake, Databricks, GA4) is an advantage.

Responsibilities

Own end-to-end campaign analytics execution; including targeting strategy, list management across multi-channels (direct mail, email, telemarketing, digital, events).
Manage the campaign analytics calendar and intake process ensuring priorities are clear, timelines are met and the team is set up to deliver with consistency and quality.
Partner closely with Marketing to inform campaign strategies and ensure data driven targeting decisions are made at every stage.
Maintain and enforce campaign processes and standards, ensuring on time delivery which is right the first time.
Own post-campaign analysis and performance reporting. Defining and maintaining KPIs, standardizing how results are presented and ensuring insights are communicated clearly to marketing.
Build, maintain and evolve self-serve dashboards and automated reporting tools that allow marketing teams to access portfolio insights & performance data independently to make faster decisions.
Lead the development of a standardized reporting framework that connects campaign activity to donor behaviour, lifetime value and organizational revenue outcomes.
Translate complex findings into clear narratives, presentations and recommendations for non-technical audiences.
Build and deploy predictive models such as propensity to give, churn & lapse prediction, multi-touch attribution (MTA), marketing mix modeling (MMM), next best action, Segmentation, Forecasting and Lifetime Value (LTV) to inform budget allocation, channel strategy, campaign tactics & ROI.
Establish experimentation frameworks (A/B, multivariate, universal holdouts) across paid, owned, and earned channels; embed causal inference and uplift measurement into decisioning.
Design and execute deep dive analyses to answer key business questions including donor segmentation, funnel conversion, retention drivers and channel effectiveness.
Actively upskill team members in analytical thinking, data storytelling and stakeholder communication thereby building capabilities needed to position the team as trusted strategic partners to the business.
Create a culture of curiosity, quality and continuous improvement by generously sharing knowledge across the team, introducing better ways to approach data analysis, building models and interpreting findings to raise the overall quality of analytical output.
Manage competing priorities and workload across the team, making clear decisions about what gets resourced, deferred, or escalated.
Foster a collaborative and inclusive team environment that reflects SickKids Foundation's values of integrity, collaboration, excellence, innovation and inclusion.