Associate Director, Comms Design

Adelphi Group•New York, NY
•$110,000 - $115,000•Hybrid

About The Position

Provides specialized expertise in a specific field, working independently and leading projects of moderate scope and complexity. Applies judgment to solve complex problems and deliver effective solutions aligned with team and business objectives. Develops promotion production plans, budgets and forecasts based on past results, updates them based on new data, and monitors results to determine campaign effectiveness. Negotiates and purchases advertising placements on behalf of an organization in alignment with the advertising campaign plan. Ensures advertising and promotional campaigns are targeted to appropriate audiences through appropriate media outlets and tracks campaign reach to optimize advertising budget spend. The position is with UM, in the Media function, specifically Media Planning and Buying. Omnicom's policy requires employees to work in the office at least three days a week, to the extent permissible by local law, unless additional in-office days are directed by the agency or manager.

Responsibilities

  • Develop promotion production plans, budgets, and forecasts based on past results.
  • Update plans, budgets, and forecasts based on new data.
  • Monitor results to determine campaign effectiveness.
  • Negotiate and purchase advertising placements in alignment with the advertising campaign plan.
  • Ensure advertising and promotional campaigns target appropriate audiences through appropriate media outlets.
  • Track campaign reach to optimize advertising budget spend.
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