Associate Director, Channel Strategy - Media (US)

AstraZeneca•Wilmington, DE

1d•Hybrid

About The Position

This role is responsible for shaping how customers discover and trust life-changing medicines in an AI-influenced world. The Associate Director will connect channels across the US market to create coherent, measurable experiences that move healthcare professionals and patients from discovery to action. They will work across the channel ecosystem to translate business priorities into clear, connected recommendations that drive impact. Partnering closely with commercial leaders, brand teams, customer experience, analytics, and agencies, they will build scalable frameworks, guide investment decisions, and accelerate customer-centered engagement. The position is within a fast-paced, science-driven commercial community where ambition is matched with autonomy. The role involves collaborating across therapy areas, learning from teams bringing breakthrough medicines to market, and helping the organization evolve for AI-powered discovery and the next generation of search and content.

Requirements

Bachelor’s degree.
Experience in channel strategy, media strategy, paid media, web, CRM, digital customer engagement, or related disciplines.
Experience supporting cross-functional strategic initiatives in a complex, matrixed organization.
Strong understanding of how channels work together across the customer journey, including media strategy, web strategy, search, content ecosystems, CRM, and digital customer engagement.
Experience translating business and customer needs into clear recommendations and actionable plans.
Experience with measurement and performance evaluation, including KPI development and use of data to guide decisions.
Strong stakeholder management, communication, and collaboration skills.

Nice To Haves

Experience in a regulated industry, preferably healthcare, life sciences, or pharmaceuticals.
Understanding of US healthcare marketing, including HCP and patient engagement in a compliant environment.
Understanding of AI-enabled discovery, evolving search behaviors, and the role of authoritative content in visibility and trust.
Familiarity with paid, owned, and earned channel planning.
Experience working with agencies, analytics partners, and cross-functional commercial teams.
Knowledge of digital analytics, media measurement, web performance, dashboarding, and strategic planning tools and approaches.

Responsibilities

Support the development of a connected channel strategy across the US market, linking paid, owned, earned, and emerging digital channels to business objectives and brand priorities.
Help brands shift from siloed decisions to journey-led planning across key audiences, including healthcare professionals and patients, to increase relevance and performance.
Partner with business collaborators, brand teams, media, web, content, CRM, analytics, customer experience, and agency partners to align channel strategy to portfolio needs and drive coordinated execution.
Develop recommendations for how the digital footprint should adapt to changing customer behavior, AI-powered discovery, evolving search patterns, and the need for authoritative, well-structured content.
Support the creation of channel strategy frameworks, playbooks, and governance principles that improve consistency, compliance, and scalability across brands and business units.
Contribute analysis and recommendations on channel mix, prioritization, and budget allocation based on customer needs, market dynamics, business goals, and performance insights.
Partner with analytics and marketing sciences to support measurement frameworks, important metric development, and continuous optimization, ensuring channel decisions are evidence-based.
Identify and evaluate opportunities across media models, digital experiences, content distribution, personalization, and AI-enabled engagement to unlock growth and efficiency.
Enable teamwork across internal teams and agencies, providing day-to-day coordination, material development, synthesis of inputs, and progress tracking to keep workstreams on pace and on target.