Associate Director, Channel Sales

WPP Media•New York, NY

4d•$75,000 - $180,000•Hybrid

About The Position

We are seeking a dynamic, volume-focused, and results-driven sales hunter to join our Google partnership team. This Associate Director role is a critical closer position, primarily responsible for driving new revenue through Google Marketing Platform (GMP) license sales and leading new business development opportunities. You will own and close a high volume of Google Marketing Platform (GMP) license deals (CM360, SA360, DV360, GA360) sourced through direct outreach, cross-sells, upsells, and referrals from our partners at Google. You will act as a transactional closer with speed and efficiency. In addition to this focus, you will also support the Head of Alliance Sales in closing larger, more complex consultative engagements and strategic technology solutions offered by Choreograph. This is a commission-based role where your success is directly tied to your performance. The ideal candidate thrives in a fast-paced, high-energy, and perpetually evolving environment, is motivated by exceeding sales quotas, and possesses a strong background in technical or partnership sales within the digital advertising ecosystem.

Requirements

A "hunter" mentality: motivated by closing new business, comfortable with high-volume deal flow, and driven by commission-based compensation.
2-5 years of technical, channel, or partnership sales experience with a demonstrated track record of closing deals and consistently meeting or exceeding revenue targets.
Proven consultative sales record, ideally with Fortune 500 companies.
Strong understanding of the digital advertising landscape, including programmatic media, analytics, and ad tech, and its key players.
Experience managing a full sales cycle and tracking pipeline activity in a CRM like Salesforce.
Strong technical learning agility with the ability to rapidly digest new products and speak credibly about technical solutions.
Excellent presentation, negotiation, and communication skills.
Flexible, versatile, and comfortable with change in a fast-paced, complex, and perpetually evolving environment.
Previous sales experience at an existing Google Marketing Platform (GMP) partner company.

Nice To Haves

Experience selling strategic consulting or professional services is a plus.
Formal sales training (e.g., Challenger, MEDDIC, Sandler) is preferred.

Responsibilities

Lead and coordinate the development of new business opportunities through direct sales efforts, cross-selling, up-selling, and partner referrals.
Own the full sales cycle for GMP license opportunities, from initial lead outreach to deal closure.
Identify, Qualify, Propose, and Close opportunities, efficiently handing over to Business Managers and Technical Specialists for delivery.
Act as a transactional closer, converting a high volume of leads with speed and efficiency before handing off to technical consulting and business management teams.
Manage leads, sales pipeline, forecasts, and reporting in Salesforce.com, taking responsibility for a reliable pipeline forecast and ensuring data accuracy and clear visibility into performance.
Build and nurture relationships with, and sell alongside, technology partners, specifically Google’s GCS & LCS teams, to map solutions, get offerings in front of key contacts, and generate a consistent lead pipeline.
Develop connections with agency client leads across the WPP network to identify and unlock cross-sell and upsell opportunities.
Work alongside, and in collaboration with Business Directors, to achieve annual targets.
Support the Head of Alliance Sales on larger, strategic consulting engagements, assisting with workstreams and coordinating with technical experts to ensure seamless deal closure.
Keep up to date with the latest industry knowledge and developments, participating in Google events and supporting outbound prospecting activities to help build the Google ecosystem of opportunities.
Support Choreograph's positioning as a Tech & AI Consulting company, articulating our value proposition in the evolving marketing technology landscape.