Associate Director, Brand Marketing

Texas A&M University System • College Station, TX

1d • Onsite

About The Position

The Division of Marketing & Communications at Texas A&M University is seeking an Associate Director of Brand Marketing to advance the university's reputation. This role involves managing the university's brand platform and overseeing the execution of a national paid initiative. The position will contribute to paid strategy in partnership with brand leadership, manage the full initiative lifecycle from strategy communication to stakeholder engagement, coordinate asset creation and delivery, maintain timelines, and report on progress. The Associate Director will also manage agency and vendor relationships, orchestrate campaigns, ensure brand alignment, develop reporting frameworks, track resource usage and brand engagement, and provide insights for data-driven decision-making for paid channels.

Requirements

• Bachelor’s degree in marketing, communications, business or related field
• Eight years of related experience in brand strategy, marketing leadership, or strategic communications
• Proven leadership and team management skills
• Demonstrated ability to develop brand strategy at organizational scale
• Strong ability to build and maintain partner, community, and leadership relationships
• Expertise in messaging, storytelling, integrated marketing, and campaign planning
• Knowledge of digital marketing, reputation strategy, and performance reporting
• Exceptional communication, presentation, and relationship building skills

Nice To Haves

• Experience overseeing paid media, brand governance, content strategy, and creative development with an agency or direct platform
• Ten years of experience in brand strategy or marketing
• Experience supervising teams, agencies and large-scale paid distribution campaigns that cover traditional, digital and paid social channels
• Leadership experience in higher education, large public institutions or national consumer brand
• Experience with developing, launching and evolving brand platform strategy
• Experience with leading integrated marketing or national reputation campaigns
• Ability to influence across complex organizations
• Passion for and deep understanding of Texas A&M’s mission, values, and culture

Responsibilities

• Manage the full scope of the paid initiative, ensuring coordination from strategy to execution
• Contribute to strategic direction alongside brand leadership while managing strategy communication to stakeholders
• Oversee asset creation and delivery; ensure brand alignment and readiness for media deployment
• Manage timelines, workflows, and dependencies across internal and external teams
• Provide consistent progress reporting to leadership
• Areas of paid campaigns include but are not limited to brand awareness, enrollment, national reputation, rankings, cultural moments, and brand platform messages
• Serve as a key steward of the brand platform, ensuring it is understood and applied across assigned projects and brand management team
• Be an expert in the brand platform for the university and be able to provide feedback and direction on all brand assets
• Support integration of the brand platform into campaigns, storytelling, and university efforts
• Manage creation and distribution of platform assets, templates, and guidance
• Mentor and coach up skill set of brand management team
• Strengthen strategic rigor, integrated execution, and brand program measurement
• Foster a collaborative and performance-driven culture that emphasizes creativity, accountability, and innovation
• Maintain playbooks and elevate brand practice across the team
• Manage relationships with the agency of record and additional paid partners
• Oversee scopes, deliverables, timelines, and performance expectations
• Guide agency work across media implementation and reporting
• Evaluate performance and recommend improvements
• Create reporting frameworks to track paid initiative progress, brand platform engagement, and resource utilization
• Gather, analyze, and share insights that support evidence-based decision-making
• Produce summaries, reports and presentations for leadership
• Translate stories, research, and institutional priorities into paid activation opportunities
• Support brand campaign efforts to make sure the university reaches its goal of national reputation
• Ensure assets and executions align with the brand platform and campaign objectives
• Align paid efforts with storytelling, content, social, web, and earned media
• Partner with campus colleagues to identify opportunities to amplify major initiatives

Benefits

• Health, dental, vision, life and long-term disability insurance with Texas A&M contributing to employee health and basic life premiums
• 12-15 days of annual paid holidays
• Up to eight hours of paid sick leave and at least eight hours of paid vacation each month
• Automatic enrollment in the Teacher Retirement System of Texas
• Free exercise programs and release time for health and wellness programs
• Free LinkedIn Learning training programs, webinars, and limited financial support to attend conferences, workshops, and more
• Educational release time and tuition assistance for completing a degree while a Texas A&M employee

What This Job Offers

• Job Type: Full-time
• Career Level: Manager