Associate Director, Audience Data Partnerships
About The Position
We're seeking an Associate Director, Audience Data Partnerships to help shape and expand the data ecosystem that powers audience targeting, activation, and measurement solutions. This role sits at the intersection of data partnerships, audience strategy, media technology, and commercialization. You'll be responsible for managing strategic relationships with data and identity partners, evaluating new data opportunities, and ensuring audience data assets are successfully integrated, adopted, and leveraged across the organization. This is not a pure sales role or a deeply technical engineering position. Instead, we're looking for a relationship-driven strategist who can connect business needs, partner capabilities, and operational execution to deliver meaningful value for clients and the business.
Requirements
- Build and maintain strategic partner relationships.
- Manage complex projects and cross-functional initiatives.
- Navigate ambiguity and solve problems proactively.
- Influence stakeholders across business and technical teams.
- Understand the operational lifecycle of data partnerships from onboarding through activation and adoption.
- Balance relationship management with execution and business impact.
- Successful candidates may bring experience in: Data partnerships and partner management, AdTech or MarTech ecosystems, Audience and identity data solutions, Platform partnerships, Product operations, Strategic account management, Media, advertising, or marketing technology organizations, Vendor management and cross-functional program leadership.
- Candidates should have enough technical knowledge to understand concepts such as: APIs and data integrations, Data onboarding and delivery workflows, Cloud storage environments, Data transfer processes, Audience and identity data solutions.
Nice To Haves
- While technical fluency is important, this role focuses on driving alignment, adoption, and business outcomes rather than hands-on engineering.
Responsibilities
- Manage and grow relationships with third-party data providers, identity partners, and strategic technology vendors.
- Identify and evaluate new data partnership opportunities that enhance audience targeting and activation capabilities.
- Coordinate onboarding, integration, and operational management of partner data assets.
- Partner with product, engineering, and audience teams to ensure data is accessible, usable, and aligned with business needs.
- Drive internal awareness, education, and adoption of audience data solutions.
- Support commercialization efforts and help maximize the value and revenue potential of data partnerships.
- Collaborate across multiple stakeholders to ensure seamless execution of partnership initiatives and data-related projects.
Benefits
- Medical, vision, and dental insurance,
- Life insurance,
- Short-term and long-term disability insurance,
- 401k,
- Flexible paid time off,
- At least 15 paid holidays per year,
- Paid sick and safe leave,
- Paid parental leave.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
