Associate Director, Acquisition

American Institute of Chemical Engineers•New York, NY

About The Position

AIChE is seeking an Associate Director, Acquisition to lead the development and execution of acquisition marketing strategies for its conferences and Academy programs. This role will focus on driving attendance and revenue by creating audience-first, integrated marketing campaigns. The Associate Director will be responsible for segmenting audiences, developing campaign strategies, and collaborating with various teams to achieve marketing and revenue goals.

Requirements

7+ years of progressive marketing experience, with a strong focus on acquisition, demand generation, or event marketing.
Demonstrated success developing and executing multi-channel campaigns that drive measurable registration, attendance, or enrollment growth.
Experience managing a portfolio of concurrent campaigns across multiple products or events.
Strong analytical skills with the ability to interpret performance data, identify trends, and make data-driven decisions.
Proficiency with marketing automation platforms (experience with Omeda a plus) and CRM tools.
Excellent written and verbal communication skills; able to translate complex programs into compelling, audience-relevant messaging.
Strong project management skills with the ability to manage competing deadlines in a fast-paced environment.
Experience with paid digital advertising (Google, LinkedIn, Meta) and SEO/SEM strategy.

Nice To Haves

Experience in association, nonprofit, or professional society marketing.
Background in event or conference marketing, including large-scale B2B or professional conferences.
Familiarity with the chemical engineering, STEM, or scientific professional community.
Experience marketing across multiple learning formats, including e-learning, webinars, and instructor-led training.
Exposure to audience journey mapping or persona-based marketing strategy.

Responsibilities

Develop and own the annual acquisition marketing plan for all conferences and Academy, aligned to attendance and revenue targets.
Build integrated, multi-channel campaign strategies that move beyond product-by-product promotion toward audience-first journeys.
Establish audience segmentation and persona frameworks to target chemical engineers and adjacent professionals.
Partner with business unit leaders to align marketing plans with programming calendars, pricing strategies, and registration timelines.
Lead all attendee acquisition marketing for AIChE’s two flagship conferences, including campaign planning, messaging, creative briefing, and channel deployment.
Manage registration funnel performance, identifying drop-off points and optimizing conversion through testing and iteration.
Collaborate with the program and conference operations teams to surface compelling content and speaker highlights that drive registration.
Develop scalable, repeatable marketing frameworks for specialty conferences across various technical divisions and practice areas.
Manage concurrent campaigns across a portfolio of smaller events, ensuring each has a tailored acquisition approach aligned to its niche audience.
Identify cross-promotion and bundling opportunities across the conference portfolio.
Drive enrollment growth across Academy’s full portfolio—including on-demand e-learning, live and recorded webinars, and instructor-led training—through targeted digital campaigns, email nurture sequences, and audience re-engagement strategies.
Develop messaging that positions Academy as the premier professional development resource for chemical engineers and process industry professionals.
Design audience journeys that connect Academy offerings with related AIChE touchpoints.
Identify and pursue new audience segments, including corporate learners, Young Professionals, and international audiences.
Own the performance dashboard for conference and Academy acquisition, tracking leads, registrations, enrollments, and marketing-attributed revenue.
Conduct post-campaign analyses and present findings and recommendations to senior leadership.
Leverage marketing automation (Omeda) and CRM data to optimize audience targeting and campaign sequencing.
Serve as the primary marketing POC for Conferences and Academy business unit leaders, fostering strong working relationships and shared accountability for revenue goals.
Brief and manage internal creative resources (brand/design team) and external vendors or agencies as needed.
Coordinate with the membership team to identify audience overlap and cross-sell opportunities.