Associate Director, Acquisition

American Institute of Chemical Engineers•New York, NY

18h•$95,000 - $115,000

About The Position

AIChE is the world’s leading organization for chemical engineering professionals, with over 53,000 members in 110 countries. AIChE advances the chemical engineering profession through education, conferences, and community. Revenue-generating programs, including conferences and the Academy's e-learning and training, are crucial for fulfilling AIChE's mission and sustaining the association.

Requirements

7+ years of progressive marketing experience, with a strong focus on acquisition, demand generation, or event marketing.
Demonstrated success developing and executing multi-channel campaigns that drive measurable registration, attendance, or enrollment growth.
Experience managing a portfolio of concurrent campaigns across multiple products or events.
Strong analytical skills with the ability to interpret performance data, identify trends, and make data-driven decisions.
Proficiency with marketing automation platforms (experience with Omeda a plus) and CRM tools.
Excellent written and verbal communication skills; able to translate complex programs into compelling, audience-relevant messaging.
Strong project management skills with the ability to manage competing deadlines in a fast-paced environment.
Experience with paid digital advertising (Google, LinkedIn, Meta) and SEO/SEM strategy.

Nice To Haves

Experience in association, nonprofit, or professional society marketing.
Background in event or conference marketing, including large-scale B2B or professional conferences.
Familiarity with the chemical engineering, STEM, or scientific professional community.
Experience marketing across multiple learning formats, including e-learning, webinars, and instructor-led training.
Exposure to audience journey mapping or persona-based marketing strategy.

Responsibilities

Develop and own the annual acquisition marketing plan for all conferences and Academy, aligned to attendance and revenue targets.
Build integrated, multi-channel campaign strategies that move beyond product-by-product promotion toward audience-first journeys—engaging professionals based on their technical focus area, career stage, and development needs.
Establish audience segmentation and persona frameworks to target chemical engineers and adjacent professionals at the right stage of the funnel.
Partner with business unit leaders to align marketing plans with programming calendars, pricing strategies, and registration timelines.
Lead all attendee acquisition marketing for AIChE’s two flagship conferences, including campaign planning, messaging, creative briefing, and channel deployment.
Manage registration funnel performance, identifying drop-off points and optimizing conversion through testing and iteration.
Collaborate with the program and conference operations teams to surface compelling content and speaker highlights that drive registration.
Oversee promotional timelines and coordinate with the brand team on design assets and email production.
Develop scalable, repeatable marketing frameworks for specialty conferences across various technical divisions and practice areas.
Manage concurrent campaigns across a portfolio of smaller events, ensuring each has a tailored acquisition approach aligned to its niche audience.
Identify cross-promotion and bundling opportunities across the conference portfolio.
Drive enrollment growth across Academy’s full portfolio—including on-demand e-learning, live and recorded webinars, and instructor-led training —through targeted digital campaigns, email nurture sequences, and audience re-engagement strategies.
Develop messaging that positions Academy as the premier professional development resource for chemical engineers and process industry professionals, across multiple learning formats and delivery modes.
Design audience journeys that connect Academy offerings with related AIChE touchpoints—surfacing the right course, webinar, or training program to the right professional at the right time, and creating natural pathways to deeper engagement with AIChE.
Identify and pursue new audience segments, including corporate learners, Young Professionals, and international audiences.
Own the performance dashboard for conference and Academy acquisition, tracking leads, registrations, enrollments, and marketing-attributed revenue.
Conduct post-campaign analyses and present findings and recommendations to senior leadership.
Leverage marketing automation (Omeda) and CRM data to optimize audience targeting and campaign sequencing.
Serve as the primary marketing POC for Conferences and Academy business unit leaders, fostering strong working relationships and shared accountability for revenue goals.
Brief and manage internal creative resources (brand/design team) and external vendors or agencies as needed.
Coordinate with the membership team to identify audience overlap and cross-sell opportunities.