Associate, Digital Marketing (Hybrid)

Hubbell Incorporated•Centralia, MO

73d•Hybrid

About The Position

Join Hubbell’s Enterprise Marketing team and help drive innovative, data-driven campaigns across web, SEO/SEM, social, and marketing automation. This role offers hands-on experience with cutting-edge tools (HubSpot, CRM, analytics), the opportunity to shape digital strategy and optimize customer engagement, and collaboration across a global, cross-functional team.

Requirements

2+ years of experience in digital marketing or related experience
Bachelor's Degree in information technology, marketing, business, or relevant field.
Experience managing corporate web properties and assets
Creative thinker and problem solver
Ability to collaborate with global, cross-functional teams
Experience in delivering client-focused solutions based on customer needs
Excellent listening, project management and presentation skills
Excellent interpersonal, verbal and written communications skills
Keen attention to detail
Proven ability to thrive in a result-driven environment

Nice To Haves

Experience with marketing automation and CRM platforms such as HubSpot and Salesforce preferred

Responsibilities

Coordinate and support multi-channel digital marketing initiatives & conversion optimization across web, email, SEO/SEM, content, paid media, social, CRM/sales enablement, and analytics.
Build and optimize marketing automation workflows, lead-nurture programs, and lifecycle campaigns.
Maintain and optimize lead databases, including segmentation, personalization, opt-in/out management, scoring, and routing.
Measure and report on end-to-end customer experience and campaign performance against KPIs and ROI, identifying trends and optimization opportunities.
Stay informed on competitive and market insights to improve campaign effectiveness.
Conduct keyword research, topic mapping, link building, and AEO/GEO query analysis to support SEO initiatives.
Assist with content, technical, and structured data audits to improve SERP and generative visibility.
Analyze competitor performance across SERPs, generative answers, keywords/entities, backlinks, and AI citations.
Develop and execute paid media strategies across search, display, and emerging platforms (e.g., Google Ads, Reddit).
Manage client (BU/HEM/Enterprise) relationships and budgets from proposal through campaign close with clear communication and reporting.
Recommend improvements to tools, site architecture, content, linking, schema, and authority signals to enhance rankings and AI inclusion.
Compile analytics and performance reports related to SEO/SEM/AEO/GEO efforts.
Provide the marketing organization with the necessary digital marketing analytics to deliver insights that impact marketing decisions, optimizations, and investments.
Provide guidance on campaign measurement plans and goals for teams across the organization in campaign planning process.
Participate as a thought-leader/teacher by sharing knowledge and best practices with the entire marketing teams.