Associate, Digital Journey
About The Position
The Associate, Digital Journey supports the development and execution of a comprehensive, data-informed view of our customers—both prospects and members—to drive relevant, timely, and high-converting digital engagement. This role uses email as a primary engagement channel and works closely with Director, Email Operations to help understand customer interests, behaviors, and intent through engagement data, ensuring the right message and offer reaches the right audience at the optimal moment. The Associate, Digital Journey helps coordinate email marketing efforts across departments, supporting a more streamlined strategy that reduces unnecessary sends and maximizes the value of every communication. This role assists in identifying cross-selling, up-selling, acquisition, and reactivation opportunities across multiple verticals while helping keep audiences warm through relevant, interest-based content. This role collaborates with internal teams, local council marketers, and the paid social advertising team to support a coordinated, data-driven, and conversion-focused engagement ecosystem.
Requirements
- Strong attention to detail and commitment to quality.
- Excellent written and verbal communication skills.
- Strong organizational and project management skills.
- Ability to manage multiple priorities and deadlines.
- Analytical mindset with a willingness to learn and apply new technologies and processes.
- Collaborative team player with strong customer-service orientation.
- Experience with Salesforce Marketing Cloud (SFMC) or a comparable email service provider (ESP) and CRM platform.
- Experience building, testing, QAing, and deploying email campaigns.
- Ability to compile and analyze campaign performance metrics and reporting data.
- Proficiency with Microsoft Office applications, particularly Excel and PowerPoint.
- Experience with email template tools such as Dyspatch or similar platforms.
- Bachelor’s degree or equivalent experience
- 1–3 years of experience in email marketing, lifecycle marketing, CRM-driven digital marketing, or a related field.
- Working knowledge of email marketing, lifecycle marketing, customer engagement, and CRM-driven digital marketing principles.
- Ability to interpret engagement and performance data to support marketing decisions and optimization efforts.
- Strong understanding of brand standards and customer-focused communications.
Nice To Haves
- Experience supporting customer lifecycle marketing programs and automated nurture journeys.
- Familiarity with membership-based, nonprofit, multi-channel, or multi-vertical organizations.
- Understanding of conversion optimization, audience engagement strategies, and email governance practices.
- Familiarity with AMPscript and SQL.
- Experience with A/B and multivariate testing methodologies.
- Experience working with customer segmentation, lead scoring models, and marketing automation tools.
- Experience creating performance dashboards and marketing reports.
- Demonstrated curiosity and willingness to learn new marketing technologies and data-driven practices.
- Experience collaborating with cross-functional teams and external stakeholders.
- Ability to identify opportunities for process improvement and campaign optimization.
Responsibilities
- Assist in maintaining a unified customer view using declared interests, behavioral data, email engagement, clicks, lifecycle stage, and lead scoring values.
- Support the ongoing enrichment of customer profiles based on content interactions and engagement signals.
- Help monitor and flag trends in lead scoring data for review by senior team members.
- Build, QA, and deploy emails in support of the centralized email marketing strategy.
- Help identify redundant or low-value sends and bring them to the attention of the strategy lead.
- Ensure emails are built to spec, on-brand, and aligned with lifecycle and business objectives.
- Support the build and maintenance of lifecycle journeys that keep audiences warm through relevant content from our website and content library.
- Assist with nurture programs for prospects, members, and lapsed members to drive progression through the funnel.
- Help execute sends to high-intent segments for key conversion goals, including: Membership registration, Merchandise purchases, Event sign-ups, Lapsed member reactivation.
- Assist in building and maintaining segmentation for campaigns and offers.
- Support the application of engagement and behavioral data to adjust messaging, cadence, and timing.
- Help identify potential cross-selling and up-selling opportunities across verticals.
- Support ongoing optimization efforts through subject line testing, content testing, cadence optimization, and timing analysis.
- Support A/B and multivariant testing across subject lines, content, templates, cadence, and send timing.
- Pull and compile performance reports, tracking engagement, lead score progression, conversions, and ROI.
- Help translate performance data into clear summaries and preliminary recommendations for review.
Benefits
- 20+ days of paid time off
- 2 floating holidays
- 9 workplace holidays
- Paid holiday year-end office closure between Christmas and New Year's
- Medical and Behavioral Health Coverage
- Plan options with individual and family coverage which includes wellness, hospitalization, and fertility assistance.
- GSUSA partial subsidy of premium costs
- Dental and vision coverage
- Health Savings Accounts (HSAs) and Flexible Spending Accounts (FSAs) including Health, Dependent Care, and Limited FSA for those with Health Savings Accounts
- Company-paid life insurance
- Flexible work arrangements
- 12 weeks of paid parental leave
- 401(K) with company match
- Short- and Long-Term Disability for salary continuation
- Health and Wellness Classes and Activities throughout the year
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
Associate degree
