Associate Design Director, Brand Design

Crocs, Inc.•Westminster, CO

3d•$125,000 - $135,000•Hybrid

About The Position

We are seeking an Associate Design Director, Brand Design to help shape and evolve the visual expression of the Crocs brand across campaigns, product storytelling, packaging, retail, digital, and experiential touchpoints. This role is rooted in strong design leadership, systems thinking, and elevated brand craft. The ideal candidate brings deep experience in building cohesive visual identities, developing scalable creative systems, and delivering culturally relevant design that feels distinctive, expressive, and wonderfully unordinary. Working closely with Creative, Brand, Marketing, and Product teams, this leader will help guide the development of premium brand experiences across channels while ensuring consistency, clarity, and creative excellence throughout the customer journey. This role will also stay informed on emerging creative tools and technologies — including AI-assisted workflows and evolving digital platforms — with a mindset toward improving creative efficiency, accelerating workflows, and expanding how teams create.

Requirements

Bachelor’s degree in Graphic Design, Communication Design, Visual Communication, or related field.
At least 8+ years of experience in brand design, creative direction, visual systems, packaging, or integrated marketing design.
At least 3+ years of leadership experience.
Strong portfolio demonstrating elevated brand expression, campaign development, building frameworks, product presentation, and storytelling across multiple channels.
Exceptional design craft with strong typography, layout, composition, color, and visual storytelling skills.
Experience crafting scalable creative frameworks and cohesive brand identities across physical and digital environments.
Proficiency in Adobe Creative Suite, Figma, and modern creative production workflows.
Understanding of evolving creative technologies, digital platforms, and AI-assisted tools as part of contemporary creative workflows.
Strong leadership, communication, collaboration, and presentation skills.
Ability to manage multiple projects while maintaining high creative standards in a fast-paced environment.
Passion for culture, design, and the Crocs brand — with an instinct for work that feels expressive, authentic, and wonderfully unordinary.

Responsibilities

Lead and contribute to the development of premium brand design across campaigns, product launches, packaging, retail, digital, and experiential channels.
Help evolve and maintain scalable visual systems that strengthen consistency across the Crocs brand ecosystem.
Drive strong brand storytelling through typography, composition, color, motion, imagery, and design systems.
Partner closely with Creative Directors, Designers, Brand, Marketing, and Product teams to bring integrated creative concepts to life.
Elevate the quality and consistency of brand expression across all consumer touchpoints.
Contribute to packaging design and product storytelling initiatives that connect brand, culture, and consumer experience.
Guide and mentor designers while championing high standards of creative craft and execution.
Collaborate with external agencies, artists, photographers, and production partners to deliver innovative and culturally relevant creative work.
Explore new creative tools, workflows, and emerging technologies that can support efficiency, experimentation, and modern content creation.
Keep up to date with evolving industry trends, build innovation, and emerging platforms that influence brand storytelling and creative development.