Associate Creative Director (PR & Creative)

1Milk2Sugars • Montreal, QC

1d • Hybrid

About The Position

As an Associate Creative Director, you will play a key role in shaping the strategic narratives, ideas, and cultural relevance of our work across clients and new business pitches. This is a copy-first, narrative-led role focused on translating insights into compelling storylines, campaign platforms, and PR-driven ideas that can travel across content, community, and coverage. Visual language is a key component too, but secondary to messaging. You will lead the development of press-worthy, culturally tapped-in concepts, ensuring every idea is grounded in insight, built to earn attention, and designed to resonate in today’s media landscape. This is not a design-first role; it’s a narrative-first role where the strength of the idea lives in the story before the aesthetic.

Requirements

• Degree in Marketing, Communications, Design, or a related field.
• 5–6+ years of experience in an agency, PR or brand-side creative role.
• Experience across PR, social, and integrated campaigns.
• Proven ability to develop insight-driven, culturally relevant ideas.
• Experience in beauty, wellness, food or lifestyle brands is an asset.
• Strong portfolio showcasing campaign thinking across multiple touchpoints.
• Bilingual role, ideating campaigns that must resonate across French Canada, English Canada and at times, the US market.
• Exceptional copywriting and storytelling ability — able to turn insights into sharp, compelling narratives.
• Strong understanding of PR-driven creativity and earned-first thinking.
• Deep cultural awareness — chronically online, with a strong point of view on trends and audience behaviour.
• Ability to develop big ideas through narrative first, then translate into execution.
• Strong collaboration skills — able to work seamlessly with Strategy, Accounts, and Design.
• Confident presenter with the ability to sell ideas through narrative clarity and conviction.
• Comfortable operating in a fast-paced, high-expectation environment.
• Equally comfortable building a campaign platform as you are spotting what’s trending and turning it into something ownable.

Responsibilities

• Collaborate with Strategy, Accounts, and Creative teams to develop bold, insight-driven ideas across existing clients and new business pitches.
• Translate briefs into compelling creative territories, narratives, and campaign platforms.
• Develop PR-led ideas designed to generate coverage, conversation, and cultural relevance.
• Lead and contribute to brainstorming sessions with trend-driven, culturally tapped-in thinking.
• Shape ideas across multiple touchpoints, including: PR moments & stunts, Influencer campaigns, Mailers & unboxing experiences, OOH & experiential activations, Social-first content.
• Ensure all ideas are strategically grounded, creatively strong, and executionally feasible.
• Own the development of narratives that anchor campaigns and creative platforms.
• Craft press angles, headlines, and hooks that make ideas easy to amplify across media and social.
• Build language systems and campaign territories that scale across channels.
• Partner closely with Strategy to translate insights into clear, ownable storytelling.
• Work cross-functionally with Accounts and Strategy to align creative with client needs and timelines.
• Act as a key creative partner on accounts, helping elevate the quality of thinking and execution.
• Provide guidance and feedback to junior creatives and team members.
• Contribute to a collaborative, ideas-first culture across the agency.
• Play a role in shaping pitch narratives and creative concepts.
• Develop clear, compelling, and sellable ideas that differentiate the agency.
• Contribute to building high-impact presentations and decks.
• Help translate creative thinking into client-ready storytelling that drives wins.

Benefits

• Medical, vision, and dental benefits after three months for full-time permanent employees.
• Profit Sharing: Eligible for Merit + Bonuses after 1 year.
• Flex hours with hybrid options.
• Paid break during Christmas.
• Premium Calm app subscription.
• Access to Perkopolis.
• Work from anywhere for up to 3 weeks after a year with the company.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level