Associate Creative Director

Adelphi Group•New York, NY
•$130,000 - $165,000•Hybrid

About The Position

Golin Ketchum is looking for an Associate Creative Director who's just as obsessed with a scroll-stopping Instagram Reel as they are with an idea built to break the internet. This role has two jobs, not one. Some days you're deep in owned social — building out share-worthy content across a large portfolio of fun brands, writing captions with actual voice, and turning a brand's day-to-day social presence into something people choose to follow. Other days you're dreaming up the big, loud, culture-jacking tentpole moment that gets Buzzfeed, Complex, and Hypebeast calling us instead of the other way around. You're not choosing between "always-on" and "big swing." You're doing both, for some of the most beloved brands on shelf.

Requirements

  • 5-8 years’ experience in advertising, social, or digital media.
  • Knowledge of earned media is a plus.
  • 109% internet fluency. You know the ins and outs of social media, speak the language of the internet, have gone down YouTube rabbit holes for multiple hours in a row, have uploaded multiple TikTok videos and have explored without fear the inner depths of Reddit.
  • Art Director: You’re a wizard in Photoshop, InDesign and Illustrator and have an understanding of visual storytelling.
  • Writer: You’re a wizard at using words to communicate emotion and inciting people to hit that share button.
  • You’re a genuinely nice person who brings energy every single day to your work and to the agency.

Responsibilities

  • Build always-on social content and campaigns that make the brands' social channels feel alive — not just a media plan with captions bolted on
  • Develop the bigger earned-first ideas — tentpole moments, real-time opportunities, stunts — designed to travel beyond the brand's own channels
  • Partner with the PR media team to turn your ideas into actual headlines, not just decks
  • Work channel-agnostic, but know social platform craft cold — what a TikTok needs is not what a press release needs, and you should never confuse the two
  • Communicate your ideas to the clients with clarity, strategic insight and passion
  • Hunt for and share out with the rest of the team what’s breaking in culture BEFORE it breaks in culture
  • Build a portfolio that proves you can do both the quiet, consistent work and the loud, ownable swing
  • Proactive thinking. You’re always bringing ideas because you know not every opportunity lives within the brief
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