Associate Creative Director

Knix•Toronto, ON

About The Position

Knix is an award-winning intimate apparel and activewear brand that is re-inventing intimates for real life. Through our innovative products and our engaged community, we are empowering people everywhere to be unapologetically free. Launched in 2013, we are one of the fastest-growing intimate apparel brands in North America and are globally recognized as an innovator within the apparel space. We reach over 3 million customers through our online stores, Knix retail locations across North America and channels such as wholesale and Amazon. We are revolutionizing the apparel industry with our best-in-class customer experience, innovative products and brands Knix, Kt by Knix, and Mntd. Come join us if you are looking for a purpose-driven and authentic career! We’re looking for an Associate Creative Director to lead visual identity and creative function for our KT by Knix brand. Associate Creative Director will give life to campaigns that excite, delight, and convert. You’ll shape the look and feel of product launches, photography, web, video, email marketing and social media. You’ll champion, strengthen, and extend the Kt brand, optimizing across channels and personas while keeping our creative streamlined, unified, and consistent. And you'll elevate our creative team to new heights of creativity, quality, and effectiveness.

Requirements

10+ years of proven experience working with established brands, building design systems and strong visual identity.
A BFA, BS, or MFA in Graphic Design or related field, or equivalent experience.
Advanced proficiency in Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, etc.)
Strong background in photography direction and production, including on-set experience.
An outstanding portfolio that illustrates how you direct, design, build, and conceptualize forward-thinking creative concepts within a brand style to drive customer engagement.
A good eye and a good ear, empowering you to give the right feedback to push creative boundaries and help your team grow.
Demonstrated skill in conceptualizing and directing ecommerce, lifestyle, and product photography.
Strong understanding of fashion editorial, photography, design, video/film, and Gen Z culture and trends.

Nice To Haves

Experience with copywriting or partnering closely with copy to shape tone and messaging

Responsibilities

Inject fresh, culturally relevant energy into all creative outputs, ensuring KT shows up in a way that feels fun, current, and differentiated.
Ideate and lead creative concepts for photoshoots and make decisions along the way (shot list, props, budget, models) to ensure successful execution of campaigns
Lead with a digital-first mindset, ensuring all creative is optimized for performance across web, paid, social, and lifecycle channels.
Collaborate with graphic designers, art directors, copywriters, media producers, and cross-functional stakeholders in Retention Marketing, Brand Marketing, Content &, Community to make the KT message shine.
Own evolution of visual identity to drive the KT brand forward by pulling inspiration from customers, teen culture, design, art, and fashion
Align and extend our brand through illustration, video, animation, and UGC, expressing the heart of what makes Kt special in a consistent, cohesive way.
Brainstorm and pitch fresh creative approaches to meet our marketing strategy and business goals.
Mentor designers and directors through constructive feedback and guidance on best design practices.
Manage resources, including sourcing and managing freelance design, animation, and video help as needed and guiding them to success.