Associate Director, Creative

DEPT®•New York, NY

11h•Remote

About The Position

The Associate Director, Creative is a visual visionary who understands that B2B is an opportunity for world-class design, proving that professional audiences deserve high-end visual storytelling as consumers. In this role, will lead the aesthetic direction for key accounts, ensuring that our clients, ranging from tech giants to industrial innovators, show up with a distinct, premium, and human-centric visual identity. You are a master of visual systems who can bridge the gap between high-level strategic business goals and meticulous execution. You have a deep understanding of performance-driven creative built for growth marketing. You understand social-first creative thinking and the many unique platforms where paid social advertising happens. You’ll manage a team of designers, copywriters, and art directors, pushing them to move past B2B clichés to create work that rivals the best B2C brands in the world.

Requirements

5+ years of experience in art direction or design, with a proven track record in the B2B space (agency, in-house, or related field).
Showcase an ability to make complex products or services feel accessible and visually compelling across integrated platforms.
Deep understanding of performance creative best practices and various paid social marketing platforms.
Experience managing or mentoring junior-to-mid-level creatives and the ability to manage multiple workstreams for diverse business units.
An understanding of the B2B landscape, knowing how to design for professional audiences on LinkedIn, at industry events, and through complex digital ecosystems.
Expert knowledge of Adobe Creative Suite

Nice To Haves

experience with Figma or Canva for collaborative B2B sales tools is a major plus.

Responsibilities

Lead the visual narrative for B2B brands, turning technical white papers, complex data, and software ecosystems into engaging, intuitive, and visually arresting campaigns.
Develop and oversee scalable visual systems. You’ll ensure brand consistency across long-lead buyer journeys, from high-level awareness (film/social) down to mid-funnel conversion (infographics, sales decks, and interactive experiences).
Partner with creative strategy and media teams to craft compelling performance creative that is driven and informed by not only data, but also creative instincts.
Guide a team of Art Directors, Copywriters, and Designers. You’ll provide craft-based feedback that helps them elevate "corporate" briefs into award-winning creative work.
Lead the visual side of production, from selecting photographers and directors to overseeing color grading, retouching, and motion design, ensuring the final product matches the original creative vision.
Act as the visual lead on new business efforts, shaping the design language for B2B pitches and flagship projects that win over C-suite stakeholders.
Lead the visual side of production, overseeing photography, motion graphics, and video shoots to ensure B2B content feels modern, high-end, and authentic.
Partner with Strategy and Copy teams to ensure that visual metaphors and layouts effectively communicate ROI, trust, and innovation to a professional audience.
Establish and evolve design standards to ensure that all B2B deliverables meet the highest bar for clarity, craft, and professional impact.