Associate Creative Director (Branded), Overheard

Doing Things Media•New York, NY

23h

About The Position

At Doing Things, our process is unique, but our purpose is clear. We connect consumers across the world through humor and happiness. Doing Things is responsible for the funniest, most shareable, and culturally relevant memes and video content on the Internet. The company is making ordinary life relatable, humorous and entertaining through a portfolio that includes some of the most popular brands built on Instagram, including Middle Class Fancy, Shithead Steve, Overheard, Recess Therapy, Bob Does Sports and Animals Doing Things, among others. Through its IP, Doing Things fuels consumer products, branded content, video licensing, publishing and original entertainment. Founded in 2017, Doing Things touts more than 35+ unique brands and delivers more than 100 pieces of original and curated content daily to an audience of nearly 100 million followers across Instagram, Facebook, TikTok, YouTube and Snap. This includes the company’s fast-growing direct-to-consumer products business, featuring comedic apparel and accessories based on what’s trending, as well as our Breezy golf apparel line. Today, Doing Things is looking to expand its team as we extend our reach to bring smiles to millions of new community members across the globe. We are seeking a strategic and creative Associate Creative Director (Branded) to join the Overheard team and lead branded content creative across our growing list of client partnerships. Reporting directly to the Director, Editorial and Branded Content, Overheard, the ACD is a key creative leader on the branded side of the business—managing a Creative Strategist, collaborating cross-functionally with Account Managers and Sales Leads, and owning the creative output from pre-sale through campaign delivery. As ACD, you are a creative authority and a day-to-day leader. You bring deep fluency in social media culture, a sharp instinct for what resonates with Overheard’s audience, and the organizational discipline to run multiple campaigns simultaneously. You sit at the intersection of editorial sensibility and brand strategy, ensuring every piece of branded content feels native, intentional, and unmistakably Overheard.

Requirements

4–7+ years of experience in branded content, creative strategy, or social media creative (digital media, entertainment, or social-first brand preferred)
Experience managing or mentoring junior creatives
Deep knowledge of social media platforms, content formats, and internet culture — especially as they relate to humor, lifestyle, and meme-driven content
Strong instincts for voice, tone, and what makes branded content feel native rather than forced
Proven ability to lead client-facing creative conversations with confidence and clarity
Excellent written communication skills, with the ability to concept, brief, and present ideas compellingly
Highly organized and able to manage multiple campaigns and priorities simultaneously
Collaborative, proactive, and energized by working in a fast-moving creative environment
A genuine love for Overheard and the Doing Things brand universe

Responsibilities

Team Leadership & Creative Management: Directly manage and mentor the Creative Strategist, providing clear creative direction, feedback, and support for their growth. Set the creative standard for the branded team, modeling both the quality of output and the pace required to deliver at scale. Partner closely with the Director to ensure branded creative is aligned with Overheard’s editorial voice and platform strategy. Contribute to team workflows, briefing processes, and creative infrastructure that allow the branded team to operate efficiently. Partner with Sales leadership to ensure the sales team is well-equipped to pitch and sell Overheard—translating editorial updates, platform shifts, and creative positioning into language and materials the sales side can confidently use with clients.
RFP Creative & Pre-Sale: Lead branded creative ideation on incoming RFPs in collaboration with Sales Leads and Account Managers. Bring a breadth of knowledge of social media trends, formats, and Overheard’s historical content to inform pre-sale strategy. Synthesize briefing calls and stakeholder input into clear, actionable creative briefs for the team. Develop creative mocks, concepts, and examples that bring campaign ideas to life in decks. Partner with pre-sale stakeholders on deck-building, contributing slides that clearly articulate creative strategy and rationale.
Client-Facing Creative Leadership: Lead kick-off calls as the creative authority, speaking confidently to strategy, Overheard’s voice and tone, and the Doing Things IP. Educate clients on social media trends and the nuances of Overheard’s pages, building their confidence in the creative approach. Serve as a trusted creative partner to brand clients throughout the campaign, from briefing through final delivery.
Brand Messaging & Strategy: Translate brand objectives and messaging into content that resonates authentically with Overheard’s audience. Maintain a strong awareness of brand safety priorities while finding creative solutions that meet campaign needs. Ensure every concept is grounded in both performance goals and editorial integrity.
Campaign Execution & Quality Assurance: Oversee creative delivery across active campaigns, ensuring output meets Overheard’s standards and client expectations. Manage revision cycles efficiently and with a solutions-first mindset. Maintain quality control throughout the full campaign flight, from first draft through final post.