Associate CMI Manager Brand Insights B&W

Unilever•Hoboken, NJ

9d•$88,600 - $133,000

About The Position

This is a dynamic and fast evolving moment within Beauty & Wellbeing, as new cultural shifts, benefits, and product innovations continue to redefine how consumers think about and engage with their hair care routines. Hair care plays an essential role in how people express themselves and care for their wellbeing—making it a category where consumers expect performance, relevance, and continuous innovation. This is a brand insights role for Nexxus, business partnering with key brand managers on both Innovation and Demand Creation. For Nexxus, you will play a key role in shaping the Brand strategy, portfolio, driving innovation and communication development and showing the Business key growth opportunities. Unilever is a leader in Hair Care, and as competition in the U.S. intensifies, this role leverages consumer led insights to help Nexxus anticipate and shape evolving expectations while driving sustained category growth. We are seeking a strategic, analytically strong Consumer & Market Insights professional who thrives on uncovering insights from diverse data sources, spotting connections others may miss, and translating them into compelling stories and recommendations. This individual will rapidly build expertise in the category, diagnose opportunities and challenges, and partner cross functionally to help solve some of the business’s most important growth questions. This role is part of the Beauty & Wellbeing CMI team and reports to the Senior Manager Masstige Design & Demand Creation Insights Lead.

Requirements

Growth mind-set and a bias for action. Go beyond “do what was asked for” to “proactively look for solutions and opportunities.”
Ability to challenge established norms in a constructive way and drive change
Ability to influence senior stakeholders
Ability to manage a large and complex set of stakeholders & drive action
Experience of working effectively in cross functional teams
Strong inter-personal communication skills to work effectively in a high-speed, dynamic work environment with a large number of different business partners and stakeholders. Comfortable speaking up to land your perspectives.
Have a curious, positive and can-do attitude even when facing challenging situations, and have fun!
4+ years of experience in marketing or market research driving holistic category/brand growth
Strong experience in both innovation and communication development is the priority
Mastering qualitative & quantitative research techniques, with experience in-market data analysis
End to end project management with agency partners
Ability to turn complex to simple and understandable for non-tech audience

Nice To Haves

Familiarity with data sources a plus: Circana (IRI), Numerator, Kantar, Mintel

Responsibilities

Show the business where and how to win by championing and being the voice of the consumer.
Help to develop and manage the end to end research for the Nexxus brand
Support the long & short term growth agenda, identifying trends & growth spots
Understand business performance, priorities and cross functional needs
Develop and lead learning plans
Helping to brief, manage, and land innovation and communication projects
Passion for beauty and staying abreast of consumer trends
Leverage all the tools and insights at our fingertips/ bringing everything together to land clear and concise story that ultimately drives business action
Help manage CMI budgets
Engage in and facilitate relationships across other CMI teams, agency partners, CTI, cross functional teams
Be a CMI Future Shaper – actively leveraging the right tools that balance the best use of AI along with developing a close human, consumer intimacy for the Nexxus Hair Care team.