Associate, Campaign Engagement

WorkMoney, Inc.

13d • Remote

About The Position

The Associate, Campaign Engagement plays a key role in supporting WorkMoney, Inc.’s digital engagement work with members and communities across the country. Reporting to the Director, Digital Engagement, this position focuses on scoping campaign messaging opportunities across diverse audiences, drafting and sending digital engagement content, ensuring quality and accuracy in builds, and analyzing performance to strengthen campaign effectiveness and impact at scale. This is a time-limited, project-based role, with an expected duration of approximately six months, subject to program needs.

Requirements

• 1-3 years of experience in digital engagement, communications, campaign operations, or related field
• Hands-on experience executing digital campaigns across SMS or peer-to-peer (P2P) platforms (e.g., Strive Hustle, ThruText, or similar)
• Experience supporting multi-channel campaigns within a single program or organization
• Experience executing structured workflows, including building, scheduling, and QA’ing digital campaigns across tools or platforms
• High attention to detail and operational rigor, with a track record of producing accurate, high-quality work under tight deadlines
• Strong organizational and multitasking skills, with the ability to manage multiple priorities in a dynamic environment
• Familiarity with audience segmentation, targeting, or list management within engagement platforms
• Ability to interpret performance data (e.g., delivery rates, response rates, engagement metrics) and apply insights to improve message outcomes
• Strong written, verbal, and interpersonal communication skills, with an understanding of audience-centered messaging
• Demonstrated ability working collaboratively in cross-functional teams, using tools such as Google Workspace and Slack
• Alignment with WorkMoney, Inc.’s mission and a to member-first engagement

Nice To Haves

• Experience working in high-volume, campaign-style or rapid-response environments
• Familiarity with A/B testing, performance dashboards, or basic analytics tools used to evaluate campaign effectiveness
• Comfort interpreting qualitative member feedback alongside quantitative performance data to inform messaging

Responsibilities

• Draft and refine messaging tailored to diverse audiences across regions and markets, aligned with organizational priorities and campaign goals
• Build, schedule, send, and QA digital messages across peer-to-peer (P2P), SMS and email platforms
• Ensure all communications are accurate, timely, and aligned with organizational guidance and engagement goals
• Manage back-end execution in engagement platforms, including audience assignments, uploads, scheduling, and reporting configurations
• Monitor ongoing message performance, identifying trends and anomalies to inform adjustments
• Track and analyze key performance metrics across campaigns
• Produce regular reports summarizing results, response trends, and key insights
• Surface member insights from message responses to improve tone, clarity, and resonance
• Partner with colleagues across the organization to ensure message content and targeting strategies are cohesive and accurate
• Contribute to internal documentation of messaging activities, results, and lessons learned
• Participate in team forums to share insights and align on engagement strategies

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Retirement plan with up to a 6% employer match
• Student debt repayment contribution
• Generous paid time off options
• Stipends for remote work expenses
• Stipends for cell/internet data usage
• Monthly auto allowance

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed