Associate Brand Strategist

AREA 17•Brooklyn, NY

2d•Hybrid

About The Position

At AREA 17, we believe we can help the world be more open, resilient, and optimistic. We work with clients we trust and admire across various industries, including Saint Laurent, OpenAI, the International Energy Agency, Foundation Louis Vuitton, and The New York Times. We build long-term partnerships by delivering value through brand, experience, and technology. AREA 17 is partnered with Craft on the launch of the 2026 Cohort, a structured entry point designed to grow and nurture junior talent into the leaders of tomorrow. You'll work in small, autonomous teams alongside senior strategists and designers, learning by doing rather than sitting on the sidelines with colleagues at the same stage of their careers. You'll join a brand practice spanning two studios. You'll report to an Associate Strategy Director and be trained directly by the Head of Brand, who leads the practice globally. You'll partner with designers to articulate strategy before execution, ground creative ideas in business logic, and help clients move from positioning through to brand systems they can own. Because no rigid split exists yet between senior and junior strategists, you'll help define how this practice actually works. Onboarding is a structured 12-week programme: intensive training, shadowing on an internal R&D project, then a live project role.

Requirements

One to two years into strategy work.
Background could be semiotics, UX, media strategy, or any commercial environment built on strategic problem-solving.
A maker - someone who has built or launched something independently.
Research goes well beyond what an AI can generate.