Associate Brand Planning Director

Adelphi Group • Greenville, SC

3d • Hybrid

About The Position

EP+Co is seeking an Associate Brand Planning Director to solve complex marketing problems across a diverse roster of brands. The role collaborates directly with clients and agency colleagues to guide positioning and messaging strategies and develop strategic and tactical marketing communications plans. The planner remains involved after creating the brief, providing input throughout creative development to help ensure deliverables stay on strategy.

The position uses brand and connections planning techniques and innovative methods for gathering customer insight. It works as an integrated member of the brand team, with close collaboration with account management and creative peers, and supports both day-to-day client needs and new business development. Omnicom policy requires employees to work in the office at least three days per week, to the extent permitted by local law, unless the agency or manager directs additional in-office days.

Requirements

• At least 5 years of work experience in strategic planning, which may span brand and connections planning; ideally gained at an advertising agency or strategic consultancy.
• Examples of work demonstrating the ability to create clear, inspiring briefs, presentations, and points of view that guide creative and media decisions.
• Integrated planning experience across multichannel campaign executions.
• Ability to translate consumer understanding into insight.
• Strong communication, influencing, and storytelling skills.
• Strong strategic thinking and problem-solving skills.
• Excellent reasoning ability, including defining problems, collecting information, establishing facts, and drawing valid conclusions from written, oral, or diagrammatic information.
• Proven ability to build relationships with clients and internal teams.
• Bachelor’s degree minimum; MBA or equivalent business experience preferred.
• Ability to work with little to moderate supervision while remaining open to learning.
• Curiosity, collaboration, dedication to high-quality work, comfort in a fast-paced and sometimes unstructured environment, and interest in creative work, client management, and building client relationships.

Nice To Haves

• Past experience leading Hispanic market work.
• Robust data analytics skills.
• MBA or equivalent business experience.

Responsibilities

• Work as an integrated member of the brand team, collaborating closely with account management and creative peers.
• Represent clients’ customers and act as a brand steward in internal and client meetings.
• Create inspiring, relevant briefs for brand-level and tactical needs, and brief creative teams clearly and persuasively.
• Contribute to integrated communications plans, including annual planning and project-based work.
• Recommend and implement research to gather consumer insight, from selecting the methodology through presenting actionable findings to internal and client teams.
• Monitor and interpret cultural and social trends relevant to clients’ businesses and provide strategic implications and conclusions.
• Participate in new business development and pitches while supporting day-to-day client needs and expectations.
• Provide input throughout creative development to help ensure client deliverables are on strategy.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior