Associate Brand Marketing - S.Pellegrino

Nestle Operational Services Worldwide SA•Arlington, VA

7d•$110,000 - $150,000•Hybrid

About The Position

At Nestlé Waters & Premium Beverages, we’re all working towards the same goal – crafting every sip to enrich the lives of our consumers. We are a global business focused on brands such as San Pellegrino, Maison Perrier, Acqua Panna, and Essentia. We cultivate icons and craft experiences that elevate everyday living. Our culture fosters agility, ownership, passion, and a winning mindset. We value CARE, GRIT, CONNECTION, and INGENUITY. Teammates are empowered to make bold contributions, gain global and diverse experiences, and explore enriching career opportunities. If you are a purpose-driven professional excited to build new business solutions you will make a real impact on this team. Be part of a global business as we continue to unlock the future of beverages designed for modern wellbeing. This position is not eligible for Visa Sponsorship.

Requirements

University Degree (BA/BS) in Marketing or related business field; or equivalent experience.
Knowledge of budget control methods, policies, and procedures.
Strong negotiation and relationship-building skills.
Strong research and strategic analysis skills.
Ability to work independently, autonomously, and adapt quickly to change to deliver results.
Strong problem-solving and decision-making skills.
Excellent communication (both verbal and written) and interpersonal skills.
Basic financial acumen and the understanding of calculating risk/return on business decisions.
Ability to prioritize workload and self-manage projects, handle multiple tasks, and meet strict deadlines.
Proficient in Microsoft Office Applications.
At least 1-2 years of work experience in marketing or brand management.
Experience leading and influencing cross-functional teams and/or agency partners utilizing strong negotiation and relationship-building skills.
Experience leading marketing communication projects including digital and media strategies.
Experience leveraging data, research, and trends to generate insights to understand consumer behavior (IRI or Nielsen knowledge strongly recommended).
Demonstrated problem-solving and analytical capabilities, with the ability to develop creative/non-traditional solutions for challenging, undefined problems.

Nice To Haves

MBA preferred.

Responsibilities

Develop short-term strategies (less than 18 months) and execute annual commercialization plans to deliver profitable growth and key near-term operations for specific brands.
Leverage actionable insights to drive end-to-end optimization, identify and drive innovation, lead communications, and unlock consumer and customer value.
Collaborate with cross-functional teams including Sales, Operations, and Finance to ensure executional excellence of annual business plans.
Develop a deep understanding of the demographics, psychographics, occasions, path to purchase, and behavioral drivers of the brand’s consumer through data and research.
Understand, validate, and/or develop the consumer’s hidden universal truths to drive relevant communications.
Analyze data and synthesize learning into insights to optimize plans and commercial investment decisions to deliver business results.
Leverage data and trends to generate insights and transform them into marketing innovation, brand building (communications), and retail programs.
Take ownership of P&L to ensure that key business KPIs are met—revenue, profit, market share, and brand health.
Lead the monthly operating process to deliver business performance and ensure accurate forecasting to mitigate supply challenges and key demand fluctuations.
Track sales, consumption, and consumer trends to identify gaps and opportunities.
Project the end-to-end impact of business plans and prepare cross-functional teams to deliver (procurement, T&P, ensure supply, etc.).
Manage the brand’s consumer marketing budget and demonstrate an efficient and effective investment approach.
Develop strategic revenue management strategies to drive long-term profitable growth for the business, including pricing, promo, and price pack architecture (PPA).
Explore and incorporate new approaches to brand innovation in the brand’s innovation strategy, including licensing agreements and strategic partnerships.
Work with internal teams and external creative/media agencies to develop marketing strategies and plans that increase awareness, penetration, and/or purchase frequency.
Identify optimal engagement strategies and campaign structures to reach consumers when and where they are most receptive.
Ensure the cultural relevance of the brand’s identity, essence, and activations across all touchpoints.
Activate the brand’s nutrition health and wellness proposition in consumer communication.
Support packaging changes due to product, graphic, and/or formula changes.
Support I&R pipeline development based on key consumer, shopper, and marketplace data.
Lead innovation projects in support of the brand’s innovation strategy in collaboration with cross-functional and external experts.
Partner with Sales and Customers to execute strategy and win the sale in an omni-channel environment; understand how to maximize the business at retail and collaborate to execute.
Analyze promotional programs to maximize effectiveness/efficiency and make ongoing recommendations for improvement/investment.
Translate the 3-year strategic plan into an annual commercial plan to drive sales and marketing tactics through retailer channels and partners.
Ensure solutions are differentiated, creating brand value and influencing purchase behavior.
Lead the development and execution of annual marketing plans to address all aspects of the marketing mix—product, price, place, and promotion.
Lead the Integrated Commercial Planning (ICP) process with key stakeholders to develop an annual brand plan that delivers on the 3-year strategic plan.