Associate Brand Manager - NPD Mentos

Perfetti Van Melle•Erlanger, KY

1d•Hybrid

About The Position

Perfetti Van Melle is seeking an Associate Brand Manager to help shape the future of Mentos. This high-impact role translates brand strategy and seasonal priorities into effective execution across digital, social, eCommerce, and retail touchpoints. The position helps ensure Mentos is consistently represented across consumer occasions, retail environments, and owned platforms. The Associate Brand Manager contributes to innovation strategy, evaluates global innovations for the U.S. market, and leads new product launches from concept through launch. The role manages cross-functional teams, factory coordination, P&Ls, internal alignment, and stage-gate processes. It also translates insights into recommendations for brand leadership, supports performance tracking and insight generation, and helps manage forecasting in partnership with supply chain and finance. This role offers end-to-end brand experience and direct impact on how consumers engage with Mentos during key seasonal moments.

Requirements

Bachelor’s degree in Marketing, Business, or a related field.
2–3+ years of experience in Brand Management, Digital Marketing, or CPG roles.
Strong experience in social, digital content, or eCommerce execution.
Demonstrated ability to manage multiple projects and cross-functional stakeholders.
Strong analytical skills and the ability to turn data into actionable insights.
Excellent project management and organizational skills.
High attention to detail and commitment to execution excellence.
Strong communication skills and the ability to influence across teams.

Responsibilities

Help identify innovation areas for the brand and evaluate global innovations for their potential in the U.S. market.
Own high-impact new product projects from concept to launch, including managing cross-functional teams, coordinating with factories, working on P&Ls, and completing internal alignments and the stage-gate process.
Translate insights into clear, compelling recommendations and present them to brand leadership.
Integrate Marketing, Sales, Finance, Supply Chain, and other partners to keep projects aligned, timely, and on track.
Support performance tracking and generate actionable insights, with a focus on seasonal and activation impact.
Support accurate innovation forecasting and partner with supply chain and finance.