Associate Brand Manager

Sazerac Company•Jeffersontown, KY

1d•Hybrid

About The Position

As an Associate Brand Manager for Traveller and American Blended Whiskey, you will drive day-to-day brand execution while contributing to broader strategic direction. This role blends analytics, creativity, and commercial thinking — turning consumer insights and market data into plans that build brand equity and deliver volume and share growth. You will partner cross-functionally with sales, finance, supply chain, and agency teams to execute across media, innovation, and in-store activation. Ideal for a resourceful, analytically sharp marketer ready to own real business outcomes.

Requirements

Bachelor's degree in business, marketing, or communications
2+ years of relevant experience
Ability to manage multiple projects at one time in a fast-paced environment
Implementation or project management experience

Nice To Haves

MBA in business, marketing, or communications
Experience in alcohol beverage or CPG industry supporting new business development
Experience managing an advertising agency
Experience with analytics and/or syndicated data (Nielsen, IRI, Circana)

Responsibilities

Support annual brand planning, including forecasting, P&L oversight, and marketing investment decisions
Analyze category, competitive landscape, and consumer trends to identify growth and whitespace opportunities
Monitor business performance and recommend actions to address gaps and achieve targets
Lead cross-functional execution of new product development from concept through commercialization, including stage-gate processes and post-launch tracking
Drive marketing execution through creative briefs, asset development, and sales support materials (presentations, sell-in tools, and promotional planning)