Associate Brand Manager (Cooked Perfect)

Home Market Foods•Norwood, MA

4d•$92,000 - $120,000•Hybrid

About The Position

You’ll play a key role in growing the Cooked Perfect brand by bringing innovative marketing campaigns to life, launching new products, and shaping how consumers engage with our products across retail and digital channels. This is a great opportunity for a digitally savvy marketer who enjoys working with data, building high-impact campaigns, and collaborating across teams to drive real business results.

Requirements

Bachelor’s degree in Marketing, Business, or a related field (MBA is a plus)
3+ years of experience in CPG, food/beverage, or a related industry
Experience in brand management, digital marketing, analytics, or commercialization
Strong background in digital marketing, including social media, media planning, analytics, and campaign execution required
Analytical mindset with the ability to turn data into insights and action
Strong project management, communication, and presentation skills
Experience working cross-functionally and collaborating with external agency partners
Experience working with syndicated data platforms (Circana/IRI or Nielsen)

Nice To Haves

MBA is a plus

Responsibilities

Support development and execution of annual marketing plans for Cooked Perfect
Help drive brand growth across core platforms, innovation, and seasonal “Drive Windows”
Ensure all activities align with brand positioning, strategic priorities, and growth objectives
Support expansion into new usage occasions, channels, and consumer segments
Support performance marketing initiatives focused on conversion, household penetration, and ROAS optimization
Manage and optimize retail media and click-to-cart activations including Instacart, retailer.com programs, and shoppable media campaigns
Partner with agencies to optimize media performance, creative execution, targeting, and ROI
Assist in management of brand websites, Amazon content, digital assets, and eCommerce programs
Support development of social content, partnerships, and digital activations
Monitor campaign analytics and provide recommendations based on performance insights
Analyze syndicated consumption data using Circana/IRI and Nielsen platforms to identify category, brand, competitive, and customer trends
Monitor consumption, share, pricing, promotion, velocity, and distribution performance
Translate data into actionable recommendations for growth opportunities and business risks
Support retailer and channel analyses for customer presentations and Joint Business Planning (JBP) meetings
Partner with Sales and Finance teams on forecasting, promotional evaluation, and performance reporting
Lead execution of integrated marketing campaigns and customer marketing initiatives
Manage timelines, deliverables, and agency relationships to ensure high-quality execution
Coordinate cross-functionally with Sales, R&D, Operations, Commercialization, and Finance teams
Support planning and execution of customer presentations, sell-in materials, and retailer activations
Support execution of GTM plans for innovation launches, seasonal programs, and promotional windows
Collaborate with Sales to support customer sell-in efforts and retail activation strategies
Ensure strong alignment across marketing, field sales, commercialization, and key accounts
Support innovation and renovation projects including new flavors, formats, packaging, and line extensions
Partner with R&D and Commercialization teams to bring concepts to market successfully
Assist in pipeline development and concept evaluation using consumer and category insights
Apply consumer, shopper, and retailer insights to refine messaging and positioning
Monitor category, competitive, and macro-consumer trends to identify growth opportunities
Support consumer research initiatives and concept testing efforts
Analyze performance trends and contribute to long-term brand strategy development
Identify growth opportunities across retail, club, eCommerce, and foodservice channels
Support annual planning processes including AOP, OGSM alignment, and business reviews
Build strong cross-functional relationships across Marketing, Sales, Operations, Finance, and Commercialization
Influence without authority to drive alignment and execution
Operate effectively in a fast-paced, entrepreneurial, and customer-focused environment