Associate Brand Manager - Squishmallows

Jazwares Careers • Culver City, CA

12d • Hybrid

About The Position

As the Associate Brand Manager, you'll help drive the strategy, storytelling, and partnerships that keep Squishmallows, one of the world's most beloved franchises, growing. You'll collaborate cross-functionally with Design, Creative, Product Development, Global Events, and Sales & Retail teams to bring the brand to life at every touchpoint. You will manage multiple initiatives from concept through execution, develop timelines and workbacks, coordinate cross-functional stakeholders, track deliverables, and proactively identify and resolve challenges to keep projects on track. Come join one of the world's biggest toy-making companies and help us shape the future of play!

Requirements

• 2+ years of experience in product development, product management, or brand management
• 2+ years of experience within the consumer products industry
• Brand marketing experience, ideally in toys, licensed products or adjacent consumer categories such as fashion, beauty and lifestyle
• Strong analytical skills with a deep understanding of point-of-sale data, competitive insights, and tracking performance metrics
• Exceptional project management, multitasking, and organizational skills with the ability to manage shifting priorities in a fast-paced environment
• Advanced presentation and verbal/written communication skills, with the ability to effectively engage audiences and build cross-functional consensus
• Solid understanding of product development, manufacturing processes, and digital rights management systems
• Strong proficiency in Microsoft Office and G-Suite

Nice To Haves

• Bachelor's degree in Business Administration, Marketing, Advertising, or a related field is a plus
• Previous experience in the toys or games industry

Responsibilities

• Drive daily brand operations by collaborating with product design, packaging, marketing, licensing, and international teams to create innovative products that align with overarching strategies
• Assist in all phases of the product development lifecycle from concept to market, ensuring schedules are met and brand integrity is maintained with licensors
• Evaluate competitive landscapes, analyze point-of-sale (POS) data, and provide consumer insights to inform product positioning, new segments, and retail exclusive plans
• Own and manage product line planning documents and project management software, ensuring all item details, changes, and updates are promptly communicated
• Coordinate the timely creation of development samples, models, photography, and copy briefs, publishing deliverables for cross-functional sales use
• Assist in the creation of compelling brand decks and sales materials, collaborating with internal teams to incorporate sales input and consumer feedback into new product lines
• Track and analyze the sales and profitability of new and existing products while participating in key account calls as needed
• Perform other duties as assigned

Benefits

• Basic medical insurance that is 100% company-paid for employees and their children
• Employee basic life and AD&D insurance
• 401(K) retirement program with Jazwares matching up to 4% of pretax or post-tax deferrals
• Short and long-term disability
• Tuition reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Associate degree