Associate Brand Manager - Premier Protein

Premier Nutrition•Emeryville, CA

29d•$110,000 - $120,000•Hybrid

About The Position

Premier Nutrition Company (PNC) is a leader in the protein shakes and powders category, making brands like Premier Protein and Dymatize. As an Associate Brand Manager, you will play a pivotal role in shaping the future of our portfolio and driving growth for a brand consumers trust for their wellness goals. In this highly visible role, you will collaborate across multiple functions to develop and execute consumer-centric strategies that balance brand-building and business results. You will leverage consumer, market, and retail insights to identify growth opportunities, optimize marketing programs, and influence strategic decision-making. You will gain broad brand management experience within a fast-paced environment, with meaningful ownership, exposure to senior leadership, and the chance to make a direct impact on products shaping the future of protein.

Requirements

Bachelor’s Degree required
3+ years marketing experience, preferably with a Consumer-Packaged Goods (CPG) company, agency, or management consulting firm, with MBA OR 4+ years of marketing experience, if no MBA
Challenger Mindset—bias for action, hungry to get after it, comfortable taking smart risks
Be a Builder by Creating for the Future
Embody a Strategic Mindset
Inspire and Influence—build trusting, win-win relationships; motivate those whom you lead and peers
Bring People Along by providing context and cascading information; share openly and inclusively
Naturally curious and enjoy turning data into actionable business insights.
Like solving hard challenges and are comfortable figuring things out with limited direction.
Balance strategic thinking with strong attention to detail.
Enjoy partnering across functions and influencing decisions through facts, insights, and compelling recommendations.
Thrive in a fast-paced environment where priorities can evolve quickly.
Energized by learning about consumers, brands, innovation, and the evolving food and beverage landscape.
Can manage multiple projects simultaneously without sacrificing quality.
Welcome feedback and continuously look for ways to improve.

Nice To Haves

MBA preferred

Responsibilities

Analyze and identify drivers of the category, competition, and owned product lines and succinctly deliver data-backed recommendations to move the business and unearth growth opportunities.
Utilize IRI, Retail Link and/or industry or market research reports for ad hoc business analysis.
Own monthly reporting on business (Nielsen/IRI, revenue tracking, profitability tracking, marketing forecasts, marketing budget).
Participate in annual brand planning, owning annual business review and key deliverables that build and inform the annual and three-year brand plans.
Partner with Consumer Insights team to develop consumer-driven platforms, products and strategies.
Lead cross-functional teams to successfully develop product, packaging, P&L and commercialization plans to launch new products for Ready-to-Drink beverages, and/or Protein Powder platforms.
Dive deep into pricing and promotional strategies and tactics to gain competitive advantages.
Partner with Sales team to develop and deliver highly effective tactics and strategies to spur growth across channels (club, convenience, food/drug/mass, eCommerce).
Participant in overall media campaign strategic & tactical development.
Manage launch and ongoing execution of campaign tactics & initiatives – collaborating with agency partners, rallying internal teams, and reporting results to business leaders.
Develop & execute consumer promotions plans.