Associate Brand Manager, Preschool & Fashion Global Brand Team

Hasbro•Boston, MA

9d•Hybrid

About The Position

We are looking for a curious, analytical, and driven Associate Brand Manager to help lead iconic brands — translating consumer and shopper insight into line plans and products kids ask for by name. You’ll work alongside designers, engineers, franchise managers, and licensees to bring new play experiences to life across global markets, partnering closely with regional marketing, demand planning, packaging, and sourcing teams. You’ll be the voice of the consumer throughout — using research and competitive analysis to shape strategy and translating data into stories that move the business. The Preschool & Fashion Team works on brands like Peppa, Potato Head, Baby Alive and Furby!

Requirements

3 years in consumer goods, brand management, product development, or a related commercial role
Comfort with syndicated retail data and building a business case from it
Genuine curiosity about the consumer
Strong project management instincts: organized, detail-oriented, and able to juggle competing priorities under tight deadlines with a sense of urgency
A collaborative, entrepreneurial mindset that thrives in a matrixed organization
Clear, persuasive communication — verbal, written and visual
Proficiency with Microsoft Teams, SharePoint, Adobe Suite, and AI tools (Copilot, Claude, ChatGPT)

Responsibilities

Business Management Analysis on POS, share, and inventory tracking (Circana or equivalent); forecast inputs
P&L stewardship at the item and line level — cost, margin, pricing, and promotional plans
Business reviews, retailer line-review content, and the annual brand planning cycle
Detailed work in P2M Development System and dashboards
Product Development Line plan and range architecture: what to make, for whom, at what price and occasion
Day-to-day partnership with Design, Development, Engineering, and Packaging from concept through production
Concept and product testing, competitive teardowns, and the consumer rationale behind every SKU
Translating brand tracker, purchase occasion, and channel data into product and positioning decisions
Contributing to brand strategy and the long-range plan
Supporting go-to-market messaging and asset development with regional marketing and sales