Associate Brand Manager - Denver, CO

Hologic•Denver, CO

10h•$80,500 - $126,000•Onsite

About The Position

At Hologic, we are passionate about enhancing women’s lives and their well-being through differentiated, evidence-based solutions for minimally invasive procedures. As a key player in our Surgical Division, you will be aligned with the SureCare Brand, working diligently to drive growth and innovation. Join a dynamic and highly skilled marketing team that collaborates across functions to achieve our mission. We are seeking a motivated and results-driven Brand Manager to spearhead all brand marketing activities within the Surgical Division. In this role, you will be responsible for growing the business, meeting annual budget expectations, and ensuring the success of the SureCare Brand. As the Brand Manager, you will own and be accountable for the business goals of the Acessa Brand, collaborating with cross-functional teams including sales, R&D, finance, and more.

Requirements

Minimum 1-3 years in Healthcare Product Management or 3-5 years in healthcare sales or equivalent work experience.
Bachelor’s degree in Marketing, Business, Medicine, or a related field.
Proven marketing plan execution
Healthcare and/or medical device experience
Ability to travel (~50%)
Strong problem-solving capabilities
Confident engagement with HCPs
Experience in driving marketing campaigns
Strong business acumen
Excellent communication and presentation skills
Proficiency in MS Office (Word, Excel, PowerPoint)

Responsibilities

Ideate, communicate, and execute measurable strategies and tactics to drive consistent and profitable growth.
Analyze and provide insights on ongoing brand performance, communicating opportunities and gaps to peers and management.
Drive the execution of strategic objectives through collaboration with the sales organization and other key stakeholders.
Forecast future performance for Supply & Demand Planning to maintain appropriate inventory levels.
Monitor product complaints and collaborate with Tech Support, R&D, and Quality to ensure compliance and quality.
Develop, communicate, and implement creative marketing strategies across core functional areas (sales, physician, clinical, medical education).
Assess market information needs and implement market research projects to develop or monitor strategies.
Own the entire product life cycle from creation to utilization, working cross-functionally to maximize efficiencies.
Contribute to the organization and execution of sales meetings, including development, planning, budget tracking, and implementation of strategy and messaging.
Drive marketing initiatives around the development, launch, and sale of new products, ensuring launch excellence.
Develop educational materials to train the sales force in key clinical, economic, and competitive areas.
Manage pricing approval requests and meet profitability goals.
Manage production of sales and marketing collateral, ensuring cost and production efficiencies.
Support the identification, development, and management of Key Opinion Leaders in the field.
Assist with managing training tools and resources, including simulators and additional trial equipment.
Serve as a clinical expert for products within your responsibility.