Associate Brand Manager, Portfolio & Equity - Ziploc

SC Johnson•Racine, WI

22h•Hybrid

About The Position

You will play a pivotal role in shaping the future of one of the most iconic brands in consumer products. As the Associate Manager, Brand Portfolio & Equity, you will bring brand strategy to life by driving innovation and translating brand positioning into powerful media‑to‑cart execution. This is a highly visible role where your brand expertise directly influences how consumers experience Ziploc—online, in‑store, and at home. In this role, you’ll partner cross‑functionally to build and execute a strong innovation pipeline, align sales and operations planning, and accelerate ecommerce growth. You will turn strategy into action by developing impactful sales and marketing assets that elevate the portfolio and fuel growth. If you thrive at the intersection of brand building, innovation, and commercial execution, this is an opportunity to make a measurable impact on a beloved consumer brand.

Requirements

Bachelor’s degree and 5+ years of marketing experience OR and advanced degree and 3+ years of marketing experience required
Qualified candidates must be legally authorized to work in the United States without current and future sponsorship

Nice To Haves

Strong interest in CPG industry
Working on cross-functional team
Ability to build strong working relationships
Passion for innovation and sustainability
Prior experience in the CPG industry
High sense of urgency
Proven project leadership capability and propensity to grow within brand management and other commercial roles (including sales, customer marketing, and shopper marketing roles)
Demonstrate honesty, courage and transparency in words and actions
Promote collaboration by valuing others and building trust‐based relationships
Remove barriers by focusing on priorities, making timely decisions, and maximizing empowerment
Acknowledge tradeoffs, take appropriate risks and own all outcomes good or bad
Passionately deliver winning results individually and through others
Approach situations and processes with curiosity and open‐mindedness while applying new learnings

Responsibilities

Lead Sales & Operations Planning for the Ziploc team, coordinating with peers and leadership to deliver effective monthly business planning and review process.
Identify, lead, and deliver best-in-market innovations from concept to launch, rooted in brand strategy, inspired by compelling consumer insights and positioned to win with relevant audiences.
Develop and implement comprehensive claims strategy for our sustainability portfolio, including a short- to long-term roadmap of milestones.
Take charge of the business by analyzing syndicated data (Nielsen), internal shipment data, market research and other sources to both monitor performance and make actionable business recommendations.
Lead and execute website overhaul and ongoing updates for the Ziploc brand website based on ongoing and timely priorities for the brand.
Lead and execute ratings and review campaigns for our portfolio, with particular focus on our new product launches.
Partner with creative agencies to develop ecommerce content that converts shoppers and builds awareness for our broader portfolio.