Associate Brand Manager, Emergen-C

GSK • Warren, NJ

4d • Hybrid

About The Position

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture. As a valued member of Marketing team your responsibilities will range from planning, implementing, analyzing and optimizing all promotion marketing activities including in-store displays, FSIs, dFSIs, Shelf Talk, review generation and sampling ensuring these down the funnel activations are in synch with overall brand strategies and goals. You will be leading continuous improvement across all these areas and looking for opportunities to drive increased sales lift for each class of trade. This role will provide YOU the opportunity to lead key activities on Emergen-C Brand to progress YOUR career. These responsibilities include some of the following: Restage Strategy Execution : Execute a comprehensive strategy for the brand restage, ensuring alignment with overall business objectives and market trends. Lead Commercialization Tasks: Oversee the commercialization process, including product launch readiness and distribution plans to ensure successful market entry and growth. Digital Commerce Content Updates: Manage and update digital commerce content to enhance online presence and consumer engagement, ensuring consistency with brand messaging and visual identity. Masterbrand Campaign Development: Assist in the development and execution of a cohesive masterbrand campaign, collaborating with cross-functional teams to ensure brand consistency and impact. Execute New Visual Brand Language (VBL): Support the implementation of new visual brand language across key consumer touchpoints, including shopper, advertising, and digital platforms, to ensure a unified brand experience. Cross-Functional Collaboration: Work closely with internal teams such as product development, sales, and creative to ensure seamless execution of brand initiatives and alignment with brand goals. Media Strategy and Integration: Support the development, planning, and execution of media strategies, ensuring their seamless integration into the brand planning cycle to maximize reach and effectiveness.

Requirements

• Bachelor's Degree in business and/or marketing.
• 2+ years prior industry experience in consumer product goods (CPG) or pharmaceutical

Nice To Haves

• MBA
• Demonstrated analytical ability to understand and report data to drive business decisions.
• Previous experience working with and/or managing vendors/Agencies
• Prior experience in Revenue growth management, route-to-market planning and analysis, category or shopper marketing, CPG sales, profit and loss analysis and performance against plan, brand/package contribution, brand portfolio management.
• Commercialization Experience (New Item Launch Experience)

Responsibilities

• Execute a comprehensive strategy for the brand restage, ensuring alignment with overall business objectives and market trends.
• Oversee the commercialization process, including product launch readiness and distribution plans to ensure successful market entry and growth.
• Manage and update digital commerce content to enhance online presence and consumer engagement, ensuring consistency with brand messaging and visual identity.
• Assist in the development and execution of a cohesive masterbrand campaign, collaborating with cross-functional teams to ensure brand consistency and impact.
• Support the implementation of new visual brand language across key consumer touchpoints, including shopper, advertising, and digital platforms, to ensure a unified brand experience.
• Work closely with internal teams such as product development, sales, and creative to ensure seamless execution of brand initiatives and alignment with brand goals.
• Support the development, planning, and execution of media strategies, ensuring their seamless integration into the brand planning cycle to maximize reach and effectiveness.

Benefits

• competitive pay
• comprehensive benefits program
• generous 401(k) plan
• tuition reimbursement
• time off programs
• 6 months paid parental leave
• healthcare programs where the company pays for the majority of your medical coverage for you and your family
• discretionary bonus based on the achievement of key business performance
• other incentive/recognition programs

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level