Associate Brand Manager, Dove Men Masterbrand

Unilever•Hoboken, NJ

10d•$90,000 - $115,000•Onsite

About The Position

There has never been a more exciting time to join Dove Men+Care. Since its launch in 2010, Dove Men+Care has become one of Unilever's most successful innovations, growing into a €1B+ global brand and establishing itself as a leader in modern men's personal care. With more than 70% of the business driven by North America, the brand has delivered sustained double-digit growth and today stands as one of Unilever's most strategic growth priorities. Now, we're entering the next chapter. Our ambition is bold: to build a €2B brand by 2030. To achieve this, we're transforming Dove Men+Care from a successful brand into a cultural force, redefining masculinity for a new generation through breakthrough innovation, premium experiences, and purpose-driven storytelling. This is a rare opportunity to help shape that future. As Associate Brand Director, Master Brand, you will play a pivotal role in defining the future of Dove Men+Care. You will help shape the brand's equity, cultural relevance, and long-term growth strategy while creating meaningful consumer experiences that drive both business impact and cultural conversation. Working closely with the Head of Dove Men+Care, you'll have significant visibility across senior leadership and collaborate with teams across North America and Global markets.

Requirements

8+ years of experience in brand building, marketing strategy, or communications.
A passion for culture, storytelling, and understanding the evolving needs of modern men.
Strong experience developing brand equity and long-term communication strategies.
A proven track record of delivering culturally relevant, social-first marketing.
Exceptional creative judgment and an eye for outstanding execution.
Deep consumer curiosity and the ability to transform insights into powerful brand ideas.
Outstanding stakeholder management and influencing skills.
Experience collaborating across functions, markets, and leadership teams.
Strong agency management experience across creative, communications, and strategy partners.
Exceptional communication, storytelling, and presentation skills.

Nice To Haves

Experience in a creative, communications, strategy, or planning agency.
Experience working on campaigns recognized for creative excellence or effectiveness.
Experience helping build iconic global consumer brands.
A passion for creating work that influences culture, not just marketing outcomes.

Responsibilities

Driving the evolution of the brand's equity, positioning, and long-term growth strategy.
Acting as a key steward of the brand, ensuring consistency and excellence across all consumer touchpoints.
Developing culturally relevant platforms and campaigns that build deeper connections with modern men.
Leading flagship Masterbrand initiatives, including high-profile campaigns such as the Super Bowl.
Elevating the creative ambition of the brand, delivering breakthrough ideas with the potential to earn industry recognition and drive meaningful business growth.
Transforming consumer insights into compelling brand experiences and storytelling.
Influencing senior stakeholders and representing the Master Brand agenda across key leadership forums.
Partnering closely with creative, strategy, media, and communications teams to bring bold ideas to life.