Associate Brand Manager, BODYARMOR

The Coca-Cola Company•Atlanta, GA

16h•Hybrid

About The Position

Advanced Hydration is a dynamic, fast-paced business unit at The Coca-Cola Company, leading innovation in hydration with a portfolio including BODYARMOR Sports Drink, Powerade, vitaminwater, and smartwater. The group fosters an entrepreneurial spirit, strong collaboration, and shared ambition, seeking individuals who think differently, move with agility, challenge the status quo, and thrive in an ever-changing category. This Associate Brand Manager role, reporting to the BODYARMOR Sports Drink platform Brand Director, supports the development and execution of brand strategy for the next 1-2 years. The position is part of a broader brand team, collaborating with cross-functional teams, sales, shopper teams, retailers, and bottlers to execute current year brand plans. The role also involves working with key external partners such as creative agencies, media planning and buying, promotional agencies, and packaging and design, as well as internal stakeholders, to maximize market activation and drive successful program initiatives to achieve targeted value and growth objectives.

Requirements

Bachelor’s degree in marketing, communications, or business required
3-4 years of relevant professional experience in marketing required
Hybrid schedule at AOC, Atlanta GA (3 days in-office)
Experience in Brand or Media Marketing with (a) focused CPG product(s)
Microsoft Excel and PowerPoint proficient
Experience with Nielsen, IRI, or other quantitative research tools
Strong analysis, strategic thinking, creative thinking, team leadership, planning, organizing, problem solving skills
Ability to adjust on the fly and thrive in an ever-changing, fast-paced environment
Ability to air travel (~10% of time)
All applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Nice To Haves

MBA preferred
Love of sports a plus
Experience in Brand or Media Marketing with beverage CPG product(s)

Responsibilities

Manage timely communication of marketing initiatives to cross-functional groups: sales team, distributors, marketing teams and senior management.
Develop comprehensive presentations for partners, retailers, and internal cross-functional presentations.
Collaborate with shopper and sales counterparts in identifying opportunities and developing unique marketing programs for key customers
Help to build tools that allow Corporate & Field Marketing teams to execute successful 360-degree programs
Continuously evaluates and challenges status quo with persuasive and thoughtful evidence
Convert data into powerful action-oriented insights for growth, specifically with syndicated POS data and shopper panel data
Budget management, including monthly reconciliation
Monthly reporting to keep Corporate Marketing department and cross-functional partners updated on weekly sales insights, shopper trends and brand health updates
Assist in the development and execution of marketing initiatives including retail marketing, field marketing, asset/partner management, public relations, and digital/social media programming.
Integrate innovation seamlessly into plans and collaborate with team to ensure successful launch
Work closely with Partnerships team to develop and execute athlete & property activation strategy, including leveraging our partners in campaigns and throughout calendar year
Support a cross functional marketing team to develop briefs for all appropriate creative projects (packaging, retail point-of-sale, social media, website, advertising, etc.) and providing feedback on creative output to ensure it supports brand strategy
Work with internal design teams and external agencies to deliver impactful creative, breakthrough media plans and best in class consumer promotions
Work with creative and operations teams to review and approve the latest packaging changes
Collaborates with internal media teams to develop and execute optimal tactical media plans.
Work with internal comms team and media partners to develop content and integrate brand in an impactful and authentic way.
Keep abreast of purchaser, consumer and industry insights that can be used to develop more powerful consumer communications, brand programming and product evolutions
Works closely with the Brand Manager and Brand Director to support the development of the annual brand strategy and plans
Manage cross-functional team members on deliverables/expectations on numerous short- and long-term projects