Assoc. Brand Mgr, Aveeno Face & Sun

Kenvue•Summit, NJ

23h•Hybrid

About The Position

The Associate Brand Manager, HOBA + Consumer Promotions / Trade Activation plays a critical role in driving the day‑to‑day performance and executional excellence of the Aveeno Face & Sun business. This role serves as the owner of Health of Business Analytics (HOBA) and leads consumer promotions, trade activation, and sampling to deliver strong in‑market results.

Requirements

Bachelor’s degree in Marketing, Business Administration, or a related field
4+ years of experience in trade marketing, brand management, business analytics, or a related field, preferably within the CPG industry
Strong understanding of omni-channel marketing, consumer promotions, and shopper marketing strategies
Proven experience in asset development for in-store merchandising and trade activation
Excellent project management skills with the ability to manage multiple initiatives simultaneously
Strong analytical and data-driven mindset, with the ability to interpret market insights and performance metrics
Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams

Nice To Haves

Passion for facial skincare and suncare, with knowledge of key competitors and market trends
Has experience working with customers in a selling capacity

Responsibilities

Own weekly business reporting, tracking brand performance vs. plan, diagnosing key drivers, and proactively identifying opportunities and risks
Compile monthly business analyses, including brand performance, competitive activity, and category trends
Own NPI reporting, ensuring visibility to in‑market POS performance and consumer sentiment
Lead competitive defense, monitoring competitive dynamics and translating into business recommendations
Input forecasting assumptions as part of the IBP (Integrated Business Planning) building blocks, partnering closely with Brand Leadership and Demand Planning
Support planning cycles with timely, accurate inputs for media and promotions
Act as budget liaison, managing and tracking Brand Marketing Expense (BME)
Manage the planning, execution, and reporting of national consumer promotions, coordinating across Brand Growth, Customer Strategy, CP SME and optimizing offers to drive incremental sales and strengthen brand loyalty
Support customer strategy teams by tracking promotional activity and maintaining visibility to promotional calendars and upcoming events
Support Holiday strategy, including retailer gift set development and amplification of key seasonal promotions
Lead trade marketing content development, ensuring alignment with overall brand strategy and objectives
Develop local creative assets for consumer and trade promotions, including display materials and promotional content
Coordinate sampling initiatives across HCP and retailer channels, managing logistics and cross‑functional partners to ensure seamless execution
Lead ratings and reviews programs for NPI