Assoc. Brand Mgr, Aveeno Face & Sun

Kenvue•Summit, NJ

2d•Hybrid

About The Position

Kenvue is currently recruiting for an Associate Brand Manager, Aveeno Face & Sun. At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent. Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours.

Requirements

Bachelor’s degree in Marketing, Business Administration, or a related field
4+ years of experience in trade marketing, brand management, business analytics, or a related field, preferably within the CPG industry
Strong understanding of omni-channel marketing, consumer promotions, and shopper marketing strategies
Proven experience in asset development for in-store merchandising and trade activation
Excellent project management skills with the ability to manage multiple initiatives simultaneously
Strong analytical and data-driven mindset, with the ability to interpret market insights and performance metrics
Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams

Nice To Haves

Passion for facial skincare and suncare, with knowledge of key competitors and market trends
Has experience working with customers in a selling capacity

Responsibilities

Own weekly business reporting, tracking brand performance vs. plan, diagnosing key drivers, and proactively identifying opportunities and risks
Compile monthly business analyses, including brand performance, competitive activity, and category trends
Own NPI reporting, ensuring visibility to in-market POS performance and consumer sentiment
Lead competitive defense, monitoring competitive dynamics and translating into business recommendations
Input forecasting assumptions as part of the IBP (Integrated Business Planning) building blocks, partnering closely with Brand Leadership and Demand Planning
Support planning cycles with timely, accurate inputs for media and promotions
Act as budget liaison, managing and tracking Brand Marketing Expense (BME)
Manage the planning, execution, and reporting of national consumer promotions, coordinating across Brand Growth, Customer Strategy, CP SME and optimizing offers to drive incremental sales and strengthen brand loyalty
Support customer strategy teams by tracking promotional activity and maintaining visibility to promotional calendars and upcoming events
Support Holiday strategy, including retailer gift set development and amplification of key seasonal promotions
Lead trade marketing content development, ensuring alignment with overall brand strategy and objectives
Develop local creative assets for consumer and trade promotions, including display materials and promotional content
Coordinate sampling initiatives across HCP and retailer channels, managing logistics and cross-functional partners to ensure seamless execution
Lead ratings and reviews programs for NPI