Associate Brand Manager – Automation Division

Walter Surface Technologies Incorporated • Pointe-Claire, QC

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About The Position

WALTER Surface Technologies is seeking an Associate Brand Manager for its Automation Division to help grow its industrial automation business. This role involves collaborating with Sales, Product Management, application engineers, partners, and the broader marketing team to transform technical solutions into compelling customer stories and demand generation tactics. The position aims to strengthen the company's presence in the automation ecosystem and equip commercial teams with necessary tools. The Associate Brand Manager will influence go-to-market strategies, engagement with the automation ecosystem, demand generation, and customer communication of solution value. This is a hands-on role for a marketer who thrives on both strategy and execution, understands the link between marketing and sales, and is enthusiastic about manufacturing, technology, and automation. The ideal candidate combines strong execution skills with curiosity, commercial acumen, and the ability to learn technical products.

Requirements

• University degree in marketing, business administration, communications, or an equivalent field.
• At least 3 years of direct marketing experience.
• Strong understanding of B2B marketing fundamentals and how marketing supports business growth.
• Experience executing multi-channel marketing programs across areas such as email, digital, content, events, PR, or social media.
• Strong organizational and project-management skills, with the ability to manage multiple priorities and deadlines.
• Ability to take technical information and turn it into clear, compelling customer-facing content.
• Working knowledge of website CMS tools, SEO fundamentals, and CRM or marketing automation platforms such as Salesforce, HubSpot, or equivalents.
• Analytical mindset and the ability to use marketing metrics to recommend improvements.
• Strong collaboration skills and the ability to work effectively with Sales, Product Management, and external partners.
• Ability to travel to the United States as required.

Nice To Haves

• Experience in industrial, manufacturing, or technical B2B marketing.
• Exposure to industrial automation, robotics, or automated manufacturing applications.
• Experience working with distributors, system integrators, or technology partners.
• Experience coordinating or producing product and application videos.
• French-language copywriting or editing capabilities.

Responsibilities

• Execute the annual marketing plan, coordinating internal teams, agencies, and external partners to deliver campaigns and marketing assets on time.
• Maintain consistent positioning and messaging across customer, distributor, integrator, and partner touchpoints.
• Identify opportunities to improve the communication of automation solutions' value.
• Plan and execute email, digital advertising, and partner lead-generation campaigns.
• Develop campaign audiences, segmentation, landing pages, forms, and supporting assets.
• Coordinate lead capture and routing to Sales through marketing and CRM platforms.
• Work with Sales to improve campaign follow-up and strengthen lead conversion.
• Measure campaign performance and recommend improvements based on results.
• Develop sales and marketing content including presentations, brochures, case studies, product sheets, and digital content.
• Translate product and application information into clear customer benefits by working with technical and commercial teams.
• Capture customer applications and success stories that demonstrate the value of PushCorp and WALTER Automation solutions.
• Coordinate product and application videos from concept and scripting through filming, editing, and distribution.
• Create content for websites, social media, campaigns, events, and partner platforms.
• Support joint marketing programs with system integrators and robot manufacturers.
• Develop content and campaigns for partner portals, solution marketplaces, and application showcases.
• Identify opportunities for joint promotion and demand generation with Sales and partners.
• Ensure PushCorp and WALTER Automation solutions are visible and well represented throughout relevant partner channels.
• Support continuous improvement of PushCorp and WALTER Automation websites.
• Develop new webpages, landing pages, blog content, and conversion forms.
• Manage day-to-day execution of PushCorp social media, including the content calendar, publishing, basic creative, and community engagement.
• Coordinate product news, press releases, and application stories with relevant industry publications.
• Execute pre-show, onsite, and post-show marketing for key automation events and tradeshows.
• Coordinate branding, promotional materials, demonstrations, and supporting content for events.
• Ensure effective lead capture and post-event follow-up.
• Track results and identify ways to improve event ROI.
• Track performance across digital campaigns, email, websites, events, social media, and partner programs.
• Monitor engagement, lead generation, and other available marketing performance indicators.
• Turn results into practical recommendations for future campaigns and programs.
• Share clear performance updates with Marketing, Sales, and other stakeholders.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level