Associate Athletic Director, Revenue Marketing & Business Intelligence

University of Maryland•College Park, MD

17d•$115,000 - $138,000•Onsite

About The Position

The Associate Athletic Director for Revenue Marketing & Business Intelligence drives data-informed marketing strategies that convert fan and donor engagement into increased revenue, attendance, retention, and database growth. This role designs targeted, multi-channel campaigns for ticketing, premium seating, the Terrapin Club, and donor initiatives by aligning inventory, pricing, audience analytics, and creative execution across key internal and external stakeholders, including a close strategic partnership with the Legends sales team. Reporting directly to the Deputy Athletics Director / Chief Revenue Officer, this position leverages data-driven insights, pricing strategies, consumer analytics, and CRM management to drive overall revenue growth, maximize attendance, and optimize premium performance. Ability to work non-traditional hours, including evenings, weekends, and assigned gameday/event coverage.

Requirements

Bachelor's degree from an accredited college or university.
Eight (8) years of experience in an athletics or higher education setting.
Three (3) years of supervisory experience.
Knowledge of intercollegiate athletics administrative structure and responsibilities.
Knowledge of best practices in supervision and communication.
Skill in oral and written communication.
Skill in the use of Microsoft Office and Google Suite products.
Ability to multitask and prioritize within unit and department environment as well manage large-scale athletics-related projects.

Nice To Haves

Experience in Power 4 intercollegiate athletics, professional sports, live entertainment, ticketing, hospitality, or another consumer revenue business, including knowledge of intercollegiate athletics administrative structures.
Hands-on experience with ticketing systems, CRM platforms, marketing automation tools, digital advertising platforms, and business intelligence/analytics tools.
Experience developing customer acquisition, segmentation, lifecycle, retention, and direct-to-consumer revenue strategies (ticket sales, premium seating, fundraising, membership).
Demonstrated experience managing meaningful paid-media budgets and evaluating return on marketing investment (ROMI).

Responsibilities

Drives data-informed marketing strategies that convert fan and donor engagement into increased revenue, attendance, retention, and database growth.
Designs targeted, multi-channel campaigns for ticketing, premium seating, the Terrapin Club, and donor initiatives by aligning inventory, pricing, audience analytics, and creative execution across key internal and external stakeholders.
Leverages data-driven insights, pricing strategies, consumer analytics, and CRM management to drive overall revenue growth, maximize attendance, and optimize premium performance.