Associate/Assistant Director of Enrollment Marketing

Butler University•Indianapolis, IN

1h•Onsite

About The Position

The Assistant Director of Enrollment Marketing supports the development and execution of enrollment marketing strategies and content for Butler’s undergraduate audiences. This position provides coordination and strategy for marketing initiatives related to new undergraduate models, undergraduate academic programs, and pre-college experiences, while supporting marketing efforts for the traditional residential undergraduate population.

Requirements

3–5 years of marketing, project management, or communications coordination experience
Bachelor’s degree in marketing, advertising, public relations, communications, or related field
Proven project management and organizational skills with experience balancing multiple projects and deadlines at one time
Excellent written and verbal communications skills, with a keen eye for details.
Experience in developing and repurposing creative and compelling content for use in multiple platforms
Experience executing marketing plans across multiple channels, including email, print, and web
Demonstrated relationship management skills, including successfully resolving challenges and generating solutions.

Nice To Haves

Experience working in a customer relationship management (CRM) system such as Slate or Salesforce
Prior admission/enrollment management experience
Prior higher education marketing experience
Experience in Wordpress
Experience working in project management tools
Experience in office suite, with an emphasis on excel.

Responsibilities

Lead the development of enrollment marketing assets for undergraduate audiences, including print and digital publications, digital and web assets, feature-style stories and articles, recruitment videos and presentations, and email marketing campaigns.
Support the planning, coordination, and execution of enrollment marketing efforts for Butler’s new undergraduate education models, including Founder’s College and Butler Overseas, with a primary focus on increasing awareness and early recruitment engagement with prospective students.
Design and implement enrollment marketing strategy for Butler’s Pre-College Programs, with a focus on connecting these experiences to the prospective student journey.
Work closely with University Marketing’s creative and web teams to plan, coordinate, and execute enrollment marketing projects, serving as a project manager to align goals, timelines, and deliverables.
Collaborate with the Brand Strategy team on social media, storytelling, and Butler Mascot strategies for reaching prospective student audiences.
Execute robust marketing campaigns through Technolutions Slate, Butler’s enrollment customer relationship management (CRM) system.
Ensure that enrollment marketing materials reflect and communicate the Butler brand and messaging and adheres to brand standards.
Work closely with external vendors, including printers and enrollment marketing vendors.

Benefits

20 days of paid time off (vacation and PTO days) per Fiscal year
8 Paid Holidays
Paid Winter Break between Christmas Eve and New Year’s Day
Paid Parental Leave (after 1 year of full-time employment)
Comprehensive medical, dental, and vision plans including disability and life insurance programs
10% employer contribution after 1 year of full-time employment
Tuition Exchange Program for Dependents
Remission of tuition for classes taken at Butler for employees, spouses, and dependent children.
Access to Butler’s on-site fitness facility and libraries for full-time staff and faculty
LinkedIn Learning Courses
Free premium subscription to the Calm App
Free subscription to the WSJ, The Economist, and NYT
Discount at the College Bookstore
Discount on select Athletic and Arts/Events Center Performances