Associate Art Director, Digital Design & Content - Luxe

ELC Beauty LLC•New York, NY
•$85,000 - $139,600

About The Position

The Estée Lauder Companies Inc. is seeking an Associate Art Director, Digital Design & Content to join their team. This role will focus on designing elevated, on-brand digital experiences across ecommerce platforms, including site refreshes, landing pages, product launches, and promotional updates. The position also involves conceptualizing and designing email marketing campaigns, bringing an exceptional eye for typography, layout, and imagery to all executions. A mobile-first mindset is crucial, considering user experience, messaging hierarchy, and platform requirements. The role requires creating scalable design solutions that balance craft with efficiency for a high-volume ecommerce business, and partnering with project managers and developers for complex digital experiences. Additionally, the Associate Art Director will be responsible for content creation, including conceptualizing, storyboarding, shooting, and editing Lo-Fi content across various platforms like organic social, paid media, ecommerce, and TikTok Shop. This includes creating short-form video, Reels, product storytelling, UGC-style content, and photography. Hands-on experience with an iPhone, basic lighting, and an internal photo studio is expected. The role requires translating briefs, trends, and business needs into authentic content ideas and collaborating with various teams to ensure cohesive content across channels. The Associate Art Director must stay connected to beauty, fashion, design, social culture, ecommerce, and emerging content trends, with a strong understanding of how consumers discover and shop beauty, particularly on TikTok Shop and social commerce. Exploration of AI and emerging creative tools to enhance workflow is encouraged. The ability to manage multiple projects and deadlines independently, while remaining flexible and collaborative, is essential. Presenting concepts clearly, taking direction thoughtfully, and contributing positively to creative critique are key aspects of the role.

Requirements

  • Exceptional creative taste with a portfolio demonstrating stellar digital design, typography, content creation, and visual storytelling.
  • 5+ years of digital design and/or content creation experience; ecommerce experience strongly preferred.
  • Strong graphic design foundation with the ability to concept and execute across ecommerce, email, social, and paid media.
  • Hands-on experience creating short-form video content, including concepting, storyboarding, shooting, and editing.
  • Strong understanding of social platforms, trends, and platform-native content, particularly TikTok and Instagram.
  • Passion for photography and making content; experience shooting products, beauty, or social content is a strong plus.
  • Advanced proficiency in Adobe Creative Suite and Figma; video editing and motion capabilities strongly preferred.
  • Understanding of UX/UI, mobile-first design, email marketing standards, and digital production requirements.
  • Knowledge of CMS platforms and basic HTML/CSS is a plus.
  • Knowledge of TikTok Shop, social commerce, UGC, and performance-driven content is a plus.
  • Experience with AI creative tools – or a strong curiosity and willingness to learn – is highly valued.
  • Experience within beauty, fashion, luxury, retail, or another design-driven industry preferred.
  • Strong communicator and presenter who can confidently share ideas while remaining open to feedback and direction.
  • Curious, collaborative, self-motivated, and low ego, with a genuine desire to learn, experiment, and grow.
  • Thrives in a fast-paced environment with strong organization, attention to detail, and a solutions-oriented mindset.

Nice To Haves

  • Ecommerce experience strongly preferred.
  • Experience shooting products, beauty, or social content is a strong plus.
  • Video editing and motion capabilities strongly preferred.
  • Knowledge of CMS platforms and basic HTML/CSS is a plus.
  • Knowledge of TikTok Shop, social commerce, UGC, and performance-driven content is a plus.
  • Experience with AI creative tools – or a strong curiosity and willingness to learn – is highly valued.
  • Experience within beauty, fashion, luxury, retail, or another design-driven industry preferred.

Responsibilities

  • Design elevated, on-brand experiences across our ecommerce, including site refreshes, landing pages, product launches, promotional updates, and other digital touchpoints.
  • Concept and design email marketing campaigns, partnering with Online, CRM, Social, and cross-functional teams to create a connected consumer experience.
  • Bring an exceptional eye for typography, layout, imagery, and design craft to every execution.
  • Design with a mobile-first mindset, considering user experience, messaging hierarchy, platform requirements, and consumer behavior.
  • Create scalable design solutions that balance exceptional craft with the speed and efficiency required for a high-volume ecommerce business.
  • Partner with project managers and developers to bring more complex digital experiences from concept through final execution.
  • Concept, storyboard, shoot, and edit Lo-Fi content across organic social, paid media, ecommerce, TikTok Shop, and other emerging platforms.
  • Create engaging short-form video, Reels, product storytelling, UGC-style content, photography, and other platform-native assets.
  • Be comfortable working hands-on with an iPhone, basic lighting and our internal photo studio to create polished, relevant content quickly.
  • Translate briefs, trends, and business needs into simple, compelling content ideas that feel authentic to both the brand and platform.
  • Partner with Social, Marketing, Online, and other creative teams to develop content that works cohesively across channels.
  • Stay deeply connected to beauty, fashion, design, social culture, ecommerce, and emerging content trends.
  • Understand how consumers discover and shop beauty across platforms, with knowledge of TikTok Shop and social commerce strongly preferred.
  • Explore AI and emerging creative tools to enhance ideation, content creation, design, and workflow efficiency.
  • Manage multiple projects and deadlines independently while remaining flexible, responsive, and collaborative.
  • Present concepts and design work clearly, take direction thoughtfully, and contribute positively to creative critique and team collaboration.

Benefits

  • health insurance coverage (medical, dental, and vision insurance)
  • wellness and family support programs
  • life and disability insurance
  • retirement savings plans
  • paid leave programs
  • education-related programs
  • paid holidays and vacation time
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