Director, Digital Content

NWF•Reston, VA

7d•Remote

About The Position

The National Wildlife Federation (NWF) is seeking a Director of Digital Content to lead the strategy, creation, and management of the organization's digital presence across its major organic web and social properties. This senior role is responsible for developing a coherent content vision that advances organizational goals, deepens audience engagement, and strengthens the brand. The Director oversees a team of content creators and collaborates closely with teams across fundraising, advocacy, communications, and technology. This position reports to the Associate Vice President for Digital Engagement, who sets and oversees the organization’s digital strategy for fundraising, advocacy, marketing, and communications.

Requirements

6+ years of experience in digital content, editorial, or content marketing roles at a large multi-faceted nonprofit organization, political campaigns or operations, an agency, or corporate setting.
Demonstrated success developing and executing multi-channel content strategies.
Strong writing, editing, and storytelling skills; able to communicate complex ideas accessibly.
Deep familiarity with major social media platforms and current best practices.
Experience with CMS platforms (e.g., WordPress, Drupal, or similar) and basic SEO principles.
Proficiency with web analytics tools (e.g., Google Analytics, Looker Studio) and social media management platforms.
Ability to manage multiple priorities and deadlines in a fast-paced environment.
Experience in a nonprofit, advocacy, or mission-driven organization.
Familiarity with email marketing platforms and how content strategy intersects with email and fundraising.
Working knowledge of paid social and content distribution strategies.
Experience with accessibility standards and inclusive content design.
Background in or exposure to digital fundraising or advocacy campaigns.

Nice To Haves

Passion for the preservation and protection of wildlife and wild places is highly desirable.
Experience in environmental conservation a plus.

Responsibilities

Develop and execute a comprehensive digital content strategy across the federation’s web properties including NWF.org, related microsites, the federation’s blog, and flagship social media accounts.
Lead a content creation team to develop social media content, blog posts, and website copy to support the Federation’s marketing, revenue, advocacy, and programmatic goals.
Establish and maintain cohesive brand guidelines on web properties, ensuring consistency in tone, messaging, and visual identity across all digital channels, and deliver effective, audience-centric content.
Build and manage an integrated editorial calendar across all digital channels.
Collaborate with national, regional, and affiliate partners to support the Federation’s conservation priorities.
Build effective working relationships across the Federation and serve as a knowledgeable and accessible resource about how web content and social media can support relevant outcomes.
Working with the Digital Analyst and the Data Strategy team, analyze performance metrics and monitor progress toward goals, fine-tuning strategies as necessary.
Evaluate the effectiveness of campaign strategies and use these insights to inform continuous improvement.
Promote data-driven decision making.
Partner closely with other leads on Digital Engagement, other teams in Development, and relevant teams across the organization to develop content that supports organizational goals.
Performs other duties as assigned.