Assoc Manager, Integrated Marketing

NBCUniversal•Universal City, CA

3d•Hybrid

About The Position

The Universal Television Entertainment team is seeking a strategic, creative, and enthusiastic marketer to join our Integrated Marketing team. The Associate Manager, Integrated Marketing role is responsible for contributing to the development, execution, and analysis of merchandising planning, with the role’s overall objective being to drive viewing and engagement across the Peacock platform. Reporting directly into the Senior Manager, Integrated Marketing, this role sits within the core Integrated Marketing team who (in totality) are responsible for day-to-day and long-term Merchandising Strategy/Planning, Product Marketing/Optimization, and Integrated Projects – all of which require the ability to develop comprehensive promotional plans, communicate effectively, and manage multiple projects simultaneously while remaining nimble in a frequently evolving environment. This role is ideal for someone who is naturally curious, motivated to push the envelope, incredibly organized, passionate about Peacock’s content slate, and excited to shape the way Peacock’s content comes to life on and off platform for the millions of subscribers who stream our content on a daily basis.

Requirements

4+ years of experience in consumer, entertainment or media marketing
Experience in one or more of the following: Platform Merchandising, Media or Promotional Planning, Strategy Development, Campaign Execution/Management
Strong organizational, project management and communication skills with a demonstrated ability to manage multiple projects simultaneously
Strategic thinker and creative problem solver who is comfortable collaborating and navigating effectively within a matrixed, fast paced and ever-changing organization.
Passion for entertainment, streaming and pop culture

Nice To Haves

Strong cultural intuition and affinity for Peacock’s diverse and dynamic content slate
High ownership mindset with the ability to operate independently and proactively keep leadership informed
Confident, driven self-starter, with a dedication to excellence and maintaining a positive work environment
Expertise in deck building (PowerPoint, Keynote, etc.) with flawless visual storytelling, strong attention to detail, and the ability to powerfully bring ideas to life
Cross-functional thinker who can collaborate with internal teams across every phase of a campaign
Bachelor’s degree preferred, master’s degree or MBA a plus.

Responsibilities

Support the development of merchandising strategy and planning for all platforms where programming that Integrated Marketing is responsible for appears
Serve as a funnel of information, proactively ascertaining information for all owned titles, gathering all needed marketing elements, understanding the day-to-day production needs, show creative, and where Integrated Marketing fits within the larger campaign planning process
Collaborate and ideate with key teams (Title Marketing, Programming, Publicity, Creative, Production, Operations, Sales, Decision Sciences, etc…) to help ensure owned titles launch on time and with success
Synthesize performance data, cultural trends, and competitive intelligence into strategic recommendations that inform decision making
Maintain project timelines, one-sheets, and other shared resources to ensure all relevant stakeholders are aligned and aware of where individual projects stand
Contribute to larger title specific campaigns and represent Integrated Marketing in cross-functional meetings
Develop decks and other presentations as needed to represent the work that the Integrated Marketing team is responsible for
Contribute to driving marketing efforts across entertainment titles, including implementing strategy, managing campaigns, and gathering results – all with the goal of driving consumer engagement and viewership of content