Assoc. Director, Omnichannel Capabilities

Neurocrine Biosciences • San Diego, CA

15h

About The Position

Responsible for leading a centralized team who builds, evolves, and operationalizes omnichannel marketing capabilities for all Neurocrine products, focused on HCP and Consumer/Patient audiences. This role combines strategic capability development with hands-on delivery oversight, ensuring campaigns are executed effectively, efficiently, and in alignment with business and customer needs. The position partners cross-functionally to drive process optimization, scale best practices, and enable high-quality omnichannel experiences through strong people leadership, operational excellence, and continuous innovation.

Requirements

• BS/BA degree in Marketing, Business or related field and 10+ years of relevant digital marketing experience, including experience analytics oversite; including search, CRM, social media and Google analytics.
• Experience with marketing automation and client database management experience.
• Proven results with planning, execution and optimization of SEO, social and online marketing programs and initiatives.
• digital marketing management and hands on experience, preferably with a pharmaceutical or biotech organization; other digital experience will also be considered.
• Demonstrated expertise in digital marketing management within a pharmaceutical or Biotech organization
• Expertise in scalable content operations, modular content, workflow optimization, governance, and production frameworks
• Understanding of data-driven marketing, audience segmentation, performance analytics, next best action/personalization, and AI-enabled marketing capabilities
• Experience with marketing technology ecosystems including CRM (Veeva Vault CRM), CMS (Contentful), marketing automation (Salesforce Marketing Cloud), analytics (Google Analytics, PowerBI), consent management (OneTrust), and/or other emerging technologies
• Leadership and people management, including coaching, performance management, and team development
• Anticipates business and industry issues; recommends relevant process / technical / service improvements
• Excellent communications, problem-solving, analytical thinking skills
• Sees broader picture and longer-term impact on commercial organization.
• Ability to meet multiple deadlines across a variety of projects/programs, with a high degree of accuracy and efficiency
• Excellent project management, strong project leadership skills

Nice To Haves

• Master’s or MBA Preferred and 8+ years of similar experience noted above
• Understanding of unique dynamics of digital marketing in the FDA regulated pharmaceutical or biotech industry (preferred)

Responsibilities

• Lead the enterprise omnichannel capabilities function, responsible for building, scaling, and operationalizing cross-channel marketing capabilities that enable personalized, data-driven customer engagement across brands and audiences
• Lead the evolution of scalable omnichannel operating models, including modular content strategies, design systems, workflow automation, governance frameworks, and integrated production processes that improve speed, consistency, personalization, and efficiency
• Oversee omnichannel operations, including prioritization, resource planning, vendor management, and delivery of cross-channel marketing campaigns
• Drive innovation and continuous capability advancement, with a focus on AI-enabled marketing, content automation, personalization, and next best action orchestration
• Lead evaluation, implementation, and integration of marketing technology platforms, including customer data platform, content management systems, marketing automation, consent management, and marketing analytics
• Build, mentor, and lead a high-performing omnichannel capabilities team, fostering innovation, operational excellence, strategic thinking, and continuous development
• Drive adoption and maturity of omnichannel capabilities through change management, stakeholder alignment, training, measurement frameworks, and operational integration into commercial ways of working
• Manage relationships with external agencies and technology vendors.
• Provide omnichannel and digital marketing expertise and consultative guidance to omnichannel strategy leads and brand marketing teams
• Partner cross-functionally with omnichannel strategists, marketing, analytics, IT, legal, operations, and external partners to deliver capabilities and campaigns
• Perform other duties as assigned

Benefits

• annual bonus with a target of 30% of the earned base salary
• eligibility to participate in our equity based long term incentive program
• retirement savings plan (with company match)
• paid vacation, holiday and personal days
• paid caregiver/parental and medical leave
• health benefits to include medical, prescription drug, dental and vision coverage

What This Job Offers

• Job Type: Full-time
• Career Level: Manager