Director, Omnichannel Enablement Lead

Sanofi•Cambridge, MA

1d•$178,500 - $257,833•Onsite

About The Position

The new Go-to-Market Capabilities (GTMC) organization is designed to drive best-in-class capabilities across the board, to bring value and excellence in Sanofi’s commercial operations across its global organization and in local markets. This will be achieved through process and tool standardization, the removal of barriers between business units, and reduction in capability duplication. The North America Go-To-Market Capabilities Omnichannel team (NA GTMC OC) will support Sanofi’s North American brand marketing teams to execute meaningful, customer centric, agile marketing across all of Sanofi’s channels. The team includes end-to-end campaign management capabilities, channel experts, day-to-day operations leads, and a transformation function responsible for the organization and delivery of continuous improvement to marketing operations processes. The NA GTMC OC team has been created to: Unlock true cross-brand omnichannel marketing capability and integrating innovations that accelerate brand marketing outcomes Free up capacity in marketing teams to focus on brand and content strategy Accelerate and standardize omnichannel operations processes Improve sharing of best practice Clarify accountabilities for day-to-day marketing activities, as well as long term improvement efforts Realize efficiencies and economies of scale across the North America and Global marketing organizations. The NA Omnichannel Enablement Director role is accountable for key processes that transform the brand’s customer engagement plans into high performing HCP and Patient omnichannel campaigns, with a focus on speed-to-market, innovative capabilities, and continuous improvement. This person will oversee enablement leads assigned to each indication business unit are responsible for the cross-indication strategy and portfolio synergies. They will be the primary day-to-day contacts for brand partners and will be responsible for the end-to-end development and execution of an integrated HCP and/or Consumer engagement plan for US brands to maximize the impact of marketing campaigns, achieve target KPIs, and drive a customer experience aligned to the wider omnichannel ambition. The Director will ultimately be responsible for core capability roadmaps aligned with the brand and GTMC vision and ensure scalability and relevancy across the book of business.

Requirements

Ability to lead and inspire a high performing, technical, service-oriented team
Operating model development, especially process improvement
Continuous optimization mindset, constantly looking for further improvements without disrupting quality or speed to market
Deep knowledge and understanding of omnichannel marketing principles
Understanding of general marketing tactics, processes, and requirements for execution of tactics
Strong project management skills, with a demonstrated ability to thrive in a fast-paced, multi-priority environment
Excellent influencing skills, with a demonstrated ability to work collaboratively with a variety of internal and external stakeholders in a large organization
Excellent verbal and written communication skills
Collaborative, high energy team player
Ability to participate in vendor procurement, selection, contract management, and other processes, achieving excellent value for money for Sanofi
Bachelor's degree in business, marketing, or technology, or equivalent experience
7+ years of experience in omnichannel or digital marketing execution, with majority of that experience in pharmaceutical, life sciences, or biotech preferred
5+ years of experience in leading by influence and achieving results in a matrix-driven, multi-functional organization
3+ years of experience in a leadership role of a high performing, multi-functional team
Experience managing external vendors
3+ years of experience in a leadership role of a high performing, multi-functional team

Responsibilities

Execute a comprehensive analytics-driven Omnichannel Enablement strategy, aligned with key stakeholders and driving to the wider Omnichannel vision
Effectively pull through customer engagement plans and omnichannel journeys
Co-create with orchestration analytics colleagues to integrate data insights relevant to orchestration objectives and ensure consistency with core Key Business Questions and deliverables
Develop and drive a mechanism to identify, prioritize, and coordinate delivery of omnichannel capability initiatives, prioritizing initiatives that drive significant value for brands and align with the wider omnichannel vision
Establish core working rhythm with web, media, social, print, and other channel colleagues to create effective content pull through processes, ensuring fast speed-to-market
Ensure continuous monitoring and adaptation of omnichannel campaigns to achieve marketing objectives, advising brands on effective tactical shifts
Advise brands on the development of their customer engagement strategies and plans, ensuring seamless pull through to orchestration and helping brands achieve the highest return on marketing investment
Design and deploy new analytics-driven capabilities that enable personalized interactions at every stage of a customer journey
Manage key third parties and external vendors to ensure sufficient capability and capacity to execute brand omnichannel campaigns, and to explore new, innovative capabilities
Ensure the sharing of best practice between brand campaigns
Collaborate with Global, Brand, Digital, and other counterparts as necessary to deliver on responsibilities
Design and deliver a plan for knowledge sharing and upskilling programs
Define the delivery roadmap of key transformation programs
Establish mechanism to assess adaptations to ways of working relationships with agency and vendor partners
Drive cultural change through the championing of an agile, customer-oriented mindset
Provide first line point of escalation for teams regarding scope, time, or budget concerns or risk areas
Establish key integration opportunities and synergies within the Sanofi portfolio
Serve as a member of the Enablement Directors forum establishing new ways of working to transform the industry