Buick Assistant Website Manager

GM•Warren, MI

11d•Hybrid

About The Position

The Buick Assistant Website Manager is responsible for leading content strategy and website optimization efforts, and will aid in creating a world-class website experience. This includes the strategy, creative development, implementation, and management of related brand experience platforms, devices, and tools such as vehicle configurators and inventory systems. The ideal candidate will possess strong analytical skills, a metrics-oriented decision-making mindset, a passion for brand and content strategy, and expertise in creating target/audience-specific content. They should be adept at driving traffic through SEO/GEO and digital optimization best practices, have a deep understanding of website UX, and be driven by measuring performance to improve it. This role involves leveraging research, analytics, and a customer-obsessed mentality to assist in the development of new and innovative digital content and tools.

Requirements

5+ years of total experience
3+ years digital marketing, website content, or digital product management experience required
Bachelor's degree required

Nice To Haves

Deep knowledge of content strategy, search engine optimization, and user experience (UX) design is a plus
Previous experience working on a consumer facing website - preferred
Automotive experience (preferred)
Passion for the digital space with strong knowledge of digital trends and ability to innovate
Outstanding understanding of content strategy implementation on consumer websites, as illustrated in past content strategy deliverables
Knowledge of SEO and SEM and how they apply to content marketing
Developed organizational skills including the ability to prioritize, handle multiple projects simultaneously, and meet deadlines
Experience leading multiple internal/agency partners and collaborating closely with them to bring your vision to life.
Ability to collaborate effectively with cross functional teams across a large organization
Experience with usability testing, A/B testing, and translating user insights into site improvements.
Strong analytical skills, with the ability to digest site metrics and turn into recommended actions
Demonstrated understanding of digital creative, digital media, and measurement
Capacity to take ownership of tasks and drive through to completion
Excellent written and verbal communication skills.

Responsibilities

Determine content needs that meet the company’s strategic objectives and align with business priorities.
Establish SEO and GEO goals and digital strategy and implement best practices to increase organic traffic and business outcomes year over year.
Lead website content and asset development to support carry over, reveal, and launch vehicles and additional business priorities.
Manage the day-to-day process and timelines, coordinating with PM leads, agencies, and internal stakeholders.
Lead external/internal teams responsible for executing the digital strategy.
Be an advocate for the user by implementing industry best practices, usability research and customer insights/principles throughout the design and development process.
Manage and effectively collaborate with multiple cross-functional partners within a large organization.
Regularly review analytics reporting and provide actionable insights to enhance user experience and increase KPI conversion.
Help drive ongoing digital optimization priorities, including A/B testing and Test/Target initiatives.
Manage usability studies, competitive review/audits, and benchmarking studies.