Assistant Vice President Marketing & Communications

Thomas More University•Crestview Hills, KY

4d•Onsite

About The Position

The Assistant Vice President (AVP) for Marketing & Communication will lead and manage the University’s marketing and branding strategies to enhance the regional and national reach and reputation of the University, strategically grow and diversify enrollment leads, and promote the transformational impact of the private, Catholic, values-based education Thomas More University provides. This role requires effective storytelling, demonstrated experience managing and enhancing marketing and branding in private higher education, and a commitment to thoughtful, servant leadership of a cross-functional team. The AVP will be highly collaborative across divisions within the campus’ internal and external communities and stakeholders, with an understanding of enrollment management processes, digital marketing strategies, and industry best practices.

Requirements

Bachelor’s degree required.
5 or more years’ related experience and/or training; or equivalent combination of education and experience in higher education.
Technical experience using Customer Relationship Management (CRM) systems.
Working knowledge of HTML, CSS, and Adobe Creative Suite.
Exemplary written and oral communication skills.
Core values of Thomas More University: sense of responsibility toward your fellow human beings, respect for life, adherence to social work ethics, respect for diversity, professionalism, and compassion.
Demonstrated experience managing and enhancing marketing and branding in private higher education.
Commitment to thoughtful, servant leadership of a cross-functional team.
Highly collaborative across divisions within the campus’ internal and external communities and stakeholders.
Understanding of enrollment management processes, digital marketing strategies, and industry best practices.

Nice To Haves

Master’s degree in marketing or related field from an accredited university.
Private higher education experience preferred.

Responsibilities

Lead and manage a newly centralized marketing and communication division responsible for developing and executing the University’s external marketing and communication goals.
Oversee website design and content, multimedia productions, advertising, graphic design and production services, social media, public and media relations, branding, advertising, and enrollment lead-generating marketing.
Work closely with University Admissions to develop and implement marketing and communication efforts to support strategic enrollment management goals via digital marketing, advertising buys, direct marketing, copywriting, and support targeted lead generation for traditional, non-traditional, and graduate enrollment.
Collaborate with academic leadership and department chairs to develop marketing content to highlight academic programs, faculty, and the University’s brand as a premier Catholic, Liberal Arts institution.
Support the Department of Institutional Advancement in securing philanthropic support and achieving capital campaign and strategic plan goals, including the production of the alumni magazine, President’s Report, collateral design for stewardship, alumni and donor engagement, annual appeals, and event promotional materials.
Provide oversight, direction, and development of crucial functions of marketing.
Provide visionary leadership in developing and implementing strategic marketing initiatives that achieve enrollment, fundraising, and other revenue goals.
Integrate all University communication vehicles and strategies (social media, print, online, media relations, content marketing) to ensure accurate, timely, and consistent information.
Support the achievement of key strategic goals while generating gainful media coverage.
Provide direction on the creation and implementation of annual and specific advertising campaigns, including media buying, placement, and measurement.
Establish clear and measurable benchmarks and key performance indicators (KPIs) as well as effective structures for reporting progress, performance, and predictive modeling.
Oversee the University’s marketing budget, collaborating with internal stakeholders regarding the allocation, tracking, and shifting of resources to maximize return on investment (ROI).
Lead the customer relationship management (CRM) strategy to move inquiries through rich and diverse content plans and engagement activities (scoring, email, A/B testing, landing pages, new features).
Maintain an understanding of current and developing trends, emerging technologies, industry best practices, and shifting regional and national demographics.
Regularly assess all external marketing and communication for compliance within multiple contexts: NCAA Division II, accrediting agencies, federal compliances, ADA/Accessibility, etc., and oversee improvements and changes as necessary.
Consistently and effectively communicate the value proposition of Thomas More University and the benefits of private, faith-based higher education across all constituencies.
Perform other duties as assigned.