Assistant Trade Marketing Manager
About The Position
The Assistant Trade Marketing Manager will collaborate with the Marketing and FMM team, sales agencies, tasting agency partners, 1099 tasting agents, in-house design team, national account agency, and other cross-functional partners to develop below-the-line (BTL), omnichannel programming that drives commercial growth. This role involves recruiting, retaining, and managing in-house tasting personnel, and working with the Marketing and in-house design team on POS ideation, creation, ordering, and fulfillment logistics. The position requires developing commercial programming and tools to drive distribution, rate of sale, and volume, and crafting compelling sales stories and tools (e.g., sell sheets, sell decks) with innovative delivery methods. The Assistant Trade Marketing Manager will also assist agencies from brief to implementation for all BTL programming across brick-and-mortar and digital channels, support ROI analysis of BTL programming, and ensure adherence to BTL marketing budgets by focusing on ROI efficiency. Key responsibilities include planning, implementing, and evaluating trade marketing initiatives, and managing POS ordering and administrative duties.
Requirements
- Experience working with Marketing and FMM teams, sales agencies, tasting agency partners, 1099 tasting agents, in-house design teams, and national account agencies.
- Experience in developing below-the-line (BTL) and omnichannel programming.
- Experience in recruiting, retaining, and managing personnel.
- Experience in POS ideation, creation, ordering, and fulfillment logistics.
- Experience in developing commercial programming and tools to drive distribution, rate of sale, and volume.
- Experience in crafting sales stories and tools (e.g., sell sheets, sell decks).
- Experience in assisting agencies from brief to implementation for BTL programming.
- Experience in supporting ROI analysis of BTL programming.
- Experience in managing BTL marketing budgets and focusing on ROI efficiency.
- Experience in planning, implementing, and evaluating trade marketing initiatives.
- Experience with POS ordering and administrative duties.
- Resume must be uploaded in English.
Nice To Haves
- Thinking outside the box in tool delivery (e.g., print vs. dynamic mobile content).
Responsibilities
- Develop below-the-line (BTL), omnichannel programming that drives commercial growth in collaboration with various teams and partners.
- Recruit, retain, and manage in-house tasting personnel.
- Collaborate with Marketing and the in-house design team on POS ideation, creation, ordering, and fulfillment logistics.
- Develop commercial programming and tools to drive distribution, rate of sale, and volume.
- Craft compelling sales stories and required tools (e.g., sell sheets, sell decks) with innovative delivery methods.
- Assist agencies from brief to implementation for all BTL programming for both brick-and-mortar and digital channels.
- Support ROI analysis of all BTL programming and adapt existing programming to drive greater commercial return.
- Ensure adherence to BTL marketing budgets by focusing on ROI efficiency.
- Plan, implement, and evaluate trade marketing initiatives, considering commercial frameworks and relevant metrics.
- Manage POS ordering and administrative duties.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
