Assistant Tasting Room Manager - BV
About The Position
Join Beaulieu Vineyard in our newly built hospitality center in Rutherford. As Assistant Hospitality Manager, you’ll play a key leadership role in bringing this new experience to life—helping shape the tasting room in our culinary & events space, and overall guest journey that will define BV’s next chapter. This is a unique opportunity to partner with our winery chef, culinary, and events teams to deliver elevated, best-in-class food & wine tastings, private events, and activations. As a front-line leader, you’ll drive sales, coach your team, and ensure every guest interaction reflects the warmth and excellence of BV.
Requirements
- 4+ years of direct-to-consumer sales and/or customer service experience, ideally in wine or hospitality
- Led and coached teams of 15+ employees, driving results and fostering a positive culture
- Confident in sales strategy, wine club conversion, and delivering luxury guest experiences
- Tech-savvy with tools like Shopify, Bloom, Gorgias, TOCK and Microsoft Office
- Strong communicator with excellent organizational skills and a calm, professional demeanor
- Flexible — available to work weekends, holidays, and occasional travel
- Passionate about wine, knowledgeable about Napa Valley, and eager to grow with the company
- At least 21 years old
- Able to lift up to 40 pounds
Responsibilities
- Oversee daily operations of the Tasting Room, ensuring exceptional guest service and sales performance
- Onboard and implement comprehensive training programs to enhance sales team performance and product knowledge.
- Inspire and motivate team members to achieve and exceed sales targets through strategic guidance and support.
- Innovate and expand tour and tastings to meet visitor engagement goals
- Lead onboarding and training programs to build a knowledgeable, guest-focused team
- Manage staffing, scheduling, and performance reviews for up to 20 direct reports
- Develop and implement creative outreach strategies to attract new guest and build lasting relationships
- Serve as Manager on Duty, handling banking, POS operations, and daily logistics
- Ensure compliance with safety, beverage service, and food handling standards
- Support special events and act as an ambassador for the BV brand
Benefits
- Medical
- Dental
- Vision
- Paid Time Off (vacation, sick time, and holidays)
- 401K with company match
- Generous employee product allowance
- TWEforME Day (an extra day off each year)
- Flexibility, rewards and discounts
- Health and wellbeing initiatives
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
